
Ahmed Elsamadisi
Founder & CEO at Narrator AI
Ahmed is the founder and CEO of Narrator. Narrator enables companies to understand their customer, ask questions, and analyze data across all their systems from a single universal data model that grows with them.
Ahmed started his career at Cornell’s Autonomous Systems Laboratory building algorithms for autonomous vehicles and human-robot interaction. He then joined Raytheon to develop AI algorithms for missile defense, focusing on tracking and discrimination.
In 2015, Ahmed joined WeWork as the first hire on their data team. He built their data engineering infrastructure and grew the team to forty data engineers and analysts.
Recently, Ahmed was recognized as one of Forbes’ 30 under 30 for 2021
- Data
- Entrepreneur
- 📍New York, NY
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LET'S TALK ABOUT:
- Data Teams
- Marketing & Operations
- eCommerce & Retail
- AI Algorithms
- Data Engineering
- Analytics
- How companies can properly use data to improve their business
- What it’s like to be a startup CEO
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As WeWork grew, its data became difficult to maintain and the data team struggled to deliver work to stakeholders. It became impossible for the data team to maintain a single source of truth, consistent metrics, and delivery of quality analyses in a timely manner. Ahmed realized that a traditional data model designed for dashboards increases in complexity too quickly as a company scales. He prototyped a new kind of data model, one that would take advantage of a single time series table and allow analysts to get accurate data in minutes instead of weeks. From that experience, Ahmed founded Narrator to allow anyone to adopt this approach.

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Ahmed Elsamadisi
Founder & CEO at Narrator AI
- Data
- Entrepreneur
- 📍New York, NY
Ahmed is the founder and CEO of Narrator. Narrator enables companies to understand their customer, ask questions, and analyze data across all their systems from a single universal data model that grows with them.
Ahmed started his career at Cornell’s Autonomous Systems Laboratory building algorithms for autonomous vehicles and human-robot interaction. He then joined Raytheon to develop AI algorithms for missile defense, focusing on tracking and discrimination.
In 2015, Ahmed joined WeWork as the first hire on their data team. He built their data engineering infrastructure and grew the team to forty data engineers and analysts.
Recently, Ahmed was recognized as one of Forbes’ 30 under 30 for 2021
read more
LET'S TALK ABOUT:
- Data Teams
- Marketing & Operations
- eCommerce & Retail
- AI Algorithms
- Data Engineering
- Analytics
- How companies can properly use data to improve their business
- What it’s like to be a startup CEO
--
As WeWork grew, its data became difficult to maintain and the data team struggled to deliver work to stakeholders. It became impossible for the data team to maintain a single source of truth, consistent metrics, and delivery of quality analyses in a timely manner. Ahmed realized that a traditional data model designed for dashboards increases in complexity too quickly as a company scales. He prototyped a new kind of data model, one that would take advantage of a single time series table and allow analysts to get accurate data in minutes instead of weeks. From that experience, Ahmed founded Narrator to allow anyone to adopt this approach.
BOOK NOW FOR your podcast
Ahmed Elsamadisi
Founder & CEO at Narrator AI
- 📍New York, NY
- Data
- Entrepreneur
Ahmed is the founder and CEO of Narrator. Narrator enables companies to understand their customer, ask questions, and analyze data across all their systems from a single universal data model that grows with them.
Ahmed started his career at Cornell’s Autonomous Systems Laboratory building algorithms for autonomous vehicles and human-robot interaction. He then joined Raytheon to develop AI algorithms for missile defense, focusing on tracking and discrimination.
In 2015, Ahmed joined WeWork as the first hire on their data team. He built their data engineering infrastructure and grew the team to forty data engineers and analysts.
Recently, Ahmed was recognized as one of Forbes’ 30 under 30 for 2021
read more
LET'S TALK ABOUT:
- Data Teams
- Marketing & Operations
- eCommerce & Retail
- AI Algorithms
- Data Engineering
- Analytics
- How companies can properly use data to improve their business
- What it’s like to be a startup CEO
--
As WeWork grew, its data became difficult to maintain and the data team struggled to deliver work to stakeholders. It became impossible for the data team to maintain a single source of truth, consistent metrics, and delivery of quality analyses in a timely manner. Ahmed realized that a traditional data model designed for dashboards increases in complexity too quickly as a company scales. He prototyped a new kind of data model, one that would take advantage of a single time series table and allow analysts to get accurate data in minutes instead of weeks. From that experience, Ahmed founded Narrator to allow anyone to adopt this approach.
As seen on
“Ahmed Elsamadisi is familiar with the rise-and-fall-and-rise nature of startups. After launching Narrator a database analysis software company the Egypt-born entrepreneur was forced to lay off half of his eight-person team when the product failed to take off. But after some rethinking and reworking, the company found success at Y Combinator and has since raised $7.4 million.”
“Narrator is one of more than 100 startups graduating next week from Y Combinator, the San Francisco accelerator program. Put simply, the company provides data-science-as-a-service to its customers: fellow startups.”
“Ahmed will present a new data modeling approach called the activity schema. It can answer any data question using a single time series table (only 11 columns and no JSON). Instead of facts and dimensions, data is modeled as a customer doing an activity over time. This approach works for any business data used for BI.”
“Ahmed will dive into why self-service so frequently fails: it’s a data modeling problem. The current approach of using a star schema as a data model fails to support adhoc questions because it requires predefined JOINS. Ahmed will present the activity schema, an alternative data model that requires no joins or foreign keys. A single 10-column table (with a single, standard structure) can model any data for analytics and answer any question. Narrator uses the Activity Schema to enable a new era of self-service where anyone can answer any question in under 10 minutes.”
Timeline
Sep 2017 - Present
Narrator AI
CEO & Founder
Jul 2015 - Sep 2017
WeWork
Senior Data Engineer
Jun 2014 - Jun 2015
Raytheon
Ai Engineer
Sep 2011 - May 2014
Self-Driving Cars
Robotics Researcher
Ask me
Why is it so challenging for companies to provide self-service analytics? |
Why are dashboards not the goal for data? What should a data team aim for instead? |
Why do data stakeholders always need to wait a week or two on their data team when asking a new data question? |
What are some aha moments customers have had when using Narrator? |
How can an activity schema answer any data question? |
How I built a better Iron man made out of rubber. |