
Amy Baxter
Founder & CEO at Pain Care Labs
First, I’m crazy entertaining and great on a podcast. Second, I’m known for turning down Mark Cuban, Robert Herjavec, and Mr. Wonderful on Shark Tank.
Most importantly, though, I have already disrupted how vaccinations are given, and am now taking on the opioid crisis. I invented and patented VibraCool® Vibrational Cryotherapy to treat tendinopathies and decrease opioid use, and my disruptive Buzzy® device has been used to control needle pain for over 35 million needle procedures.
To date, there are over 50 independent studies on the pain blocking frequency I isolated, a technology now called “Industry Leader in Noninvasive Pain Relief” by Frost & Sullivan. Pain Care Labs’ new DuoTherm Vibrating Low Back Pain device just received a 1.7M NIH grant, and is the first to combat opioid use by combining 6 drug free pain relief methods.
My speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx and TEDMED. Our company won the Georgia Exporter of the Year award in the small business category, and I was named a 2018 Healthcare Gamechanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc.
- Mobile Applications
- Entertainment
- 📍Denver, CO
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As Founder and CEO of Pain Care Labs Pain Relief, Dr. Amy Baxter’s mission is to eliminate unnecessary pain. She invented and patented VibraCool® Vibrating Cryotherapy to treat tendinitis and decrease opioid use, and her Buzzy® device has been used to control needle pain for over 32 million needle procedures. She has been named a Healthcare GameChanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc. She is currently developing a wearable VibraCool Low Back pain reliever to accompany VibraCool Knee Pain and VibraCool Elbow Tendinitis Relief, and exploring regenerative implications of thermal and vibratory energy. After graduating from Yale University and Emory School of Medicine, she completed pediatrics residency and child abuse and emergency pediatrics fellowships. Prior to becoming a full-time CEO, double-boarded pediatric emergency physician Dr. Baxter founded and directed PEMA Emergency Research, Scottish Rite, Children’s Healthcare of Atlanta. Federally funded for her work in needle pain management, she has published multiple first author papers and textbook chapters and lectures nationally and internationally on sedation, procedural pain management, and the incidence, cause and consequences of needle phobia. To develop her neuromodulation pain reduction platform, Dr. Baxter was awarded a 1.1MM Fast-Track SBIR by the NIH. She wrote the patents for cooling and vibration utilization to decrease pain, and prepared and filed the FDA 510K submission for medical devices, securing the FDA expansion of the utilization to include muscle pain and cosmetic injection pain control. A founding Board Member of the Society for Pediatric Sedation, additional experience includes the Standish board for hospital pain relief, Trustee of the Robert A. Heinlein Butler Library, Editorial Boards of Medscape and Elsevier Pediatrics, and Board Member of the International Women’s Forum Georgia Chapter. She has been named a Fellow of the American Academy of Pediatrics and the American College of Emergency Physicians. Dr. Baxter reviews for multiple scholarly journals, conferences, and national and international grant boards. Speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx and TEDMED. Dr. Baxter is known for creating and validating the BARF nausea scale for children with cancer. She is also known for turning down Mark Cuban, Robert, and Mr. Wonderful on Shark Tank.

BOOK NOW FOR your podcast
Dr. Amy Baxter
Founder & CEO at Pain Care Labs
- Medicine
- Entrepreneur
- 📍Atlanta, GA
First, I’m crazy entertaining and great on a podcast. Second, I’m known for turning down Mark Cuban, Robert Herjavec, and Mr. Wonderful on Shark Tank.
Most importantly, though, I have already disrupted how vaccinations are given, and am now taking on the opioid crisis. I invented and patented VibraCool® Vibrational Cryotherapy to treat tendinopathies and decrease opioid use, and my disruptive Buzzy® device has been used to control needle pain for over 35 million needle procedures.
To date, there are over 50 independent studies on the pain blocking frequency I isolated, a technology now called “Industry Leader in Noninvasive Pain Relief” by Frost & Sullivan. Pain Care Labs’ new DuoTherm Vibrating Low Back Pain device just received a 1.7M NIH grant, and is the first to combat opioid use by combining 6 drug free pain relief methods.
My speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx and TEDMED. Our company won the Georgia Exporter of the Year award in the small business category, and I was named a 2018 Healthcare Gamechanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc.
read more
LET'S TALK ABOUT DEALING WITH AND REDUCING PAIN
- WELLNESS: Emotional well-being and how to cope with chronic pain
- NEEDLE PAIN: Eliminating needle fear by reducing needle pain to ensure adherence
- SITUATIONAL PAIN: Addressing pulled muscles or bad back
- ICE vs HEAT: What is most effective in reducing pain
- RICE: Rest, Ice, Compression & Elevation
- And now VIBRATION - literally shake that pain away
- PILLS: When to ask your doctor for pain pills and how / when to avoid
- OVER THE COUNTER: The pros and cons to using topical anesthetics
--
As Founder and CEO of Pain Care Labs Pain Relief, Dr. Amy Baxter’s mission is to eliminate unnecessary pain.
She invented and patented VibraCool® Vibrating Cryotherapy to treat tendinitis and decrease opioid use, and her Buzzy® device has been used to control needle pain for over 32 million needle procedures. She has been named a Healthcare GameChanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc. She is currently developing a wearable VibraCool Low Back pain reliever to accompany VibraCool Knee Pain and VibraCool Elbow Tendinitis Relief, and exploring regenerative implications of thermal and vibratory energy.
After graduating from Yale University and Emory School of Medicine, she completed pediatrics residency and child abuse and emergency pediatrics fellowships. Prior to becoming a full-time CEO, double-boarded pediatric emergency physician Dr. Baxter founded and directed PEMA Emergency Research, Scottish Rite, Children’s Healthcare of Atlanta.
Federally funded for her work in needle pain management, she has published multiple first author papers and textbook chapters and lectures nationally and internationally on sedation, procedural pain management, and the incidence, cause and consequences of needle phobia. To develop her neuromodulation pain reduction platform, Dr. Baxter was awarded a 1.1MM Fast-Track SBIR by the NIH. She wrote the patents for cooling and vibration utilization to decrease pain, and prepared and filed the FDA 510K submission for medical devices, securing the FDA expansion of the utilization to include muscle pain and cosmetic injection pain control.
A founding Board Member of the Society for Pediatric Sedation, additional experience includes the Standish board for hospital pain relief, Trustee of the Robert A. Heinlein Butler Library, Editorial Boards of Medscape and Elsevier Pediatrics, and Board Member of the International Women’s Forum Georgia Chapter. She has been named a Fellow of the American Academy of Pediatrics and the American College of Emergency Physicians. Dr. Baxter reviews for multiple scholarly journals, conferences, and national and international grant boards.
Speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx and TEDMED. Dr. Baxter is known for creating and validating the BARF nausea scale for children with cancer. She is also known for turning down Mark Cuban, Robert, and Mr. Wonderful on Shark Tank.
BOOK NOW FOR your podcast
Dr. Amy Baxter
Founder & CEO at Pain Care Labs
- 📍Atlanta, GA
- Medicine
- Entrepreneur
First, I’m crazy entertaining and great on a podcast. Second, I’m known for turning down Mark Cuban, Robert Herjavec, and Mr. Wonderful on Shark Tank.
Most importantly, though, I have already disrupted how vaccinations are given, and am now taking on the opioid crisis. I invented and patented VibraCool® Vibrational Cryotherapy to treat tendinopathies and decrease opioid use, and my disruptive Buzzy® device has been used to control needle pain for over 35 million needle procedures.
To date, there are over 50 independent studies on the pain blocking frequency I isolated, a technology now called “Industry Leader in Noninvasive Pain Relief” by Frost & Sullivan. Pain Care Labs’ new DuoTherm Vibrating Low Back Pain device just received a 1.7M NIH grant, and is the first to combat opioid use by combining 6 drug free pain relief methods.
My speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx and TEDMED. Our company won the Georgia Exporter of the Year award in the small business category, and I was named a 2018 Healthcare Gamechanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc.
read more
LET'S TALK ABOUT DEALING WITH AND REDUCING PAIN
- WELLNESS: Emotional well-being and how to cope with chronic pain
- NEEDLE PAIN: Eliminating needle fear by reducing needle pain to ensure adherence
- SITUATIONAL PAIN: Addressing pulled muscles or bad back
- ICE vs HEAT: What is most effective in reducing pain
- RICE: Rest, Ice, Compression & Elevation
- And now VIBRATION - literally shake that pain away
- PILLS: When to ask your doctor for pain pills and how / when to avoid
- OVER THE COUNTER: The pros and cons to using topical anesthetics
--
As Founder and CEO of Pain Care Labs Pain Relief, Dr. Amy Baxter’s mission is to eliminate unnecessary pain.
She invented and patented VibraCool® Vibrating Cryotherapy to treat tendinitis and decrease opioid use, and her Buzzy® device has been used to control needle pain for over 32 million needle procedures. She has been named a Healthcare GameChanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc. She is currently developing a wearable VibraCool Low Back pain reliever to accompany VibraCool Knee Pain and VibraCool Elbow Tendinitis Relief, and exploring regenerative implications of thermal and vibratory energy.
After graduating from Yale University and Emory School of Medicine, she completed pediatrics residency and child abuse and emergency pediatrics fellowships. Prior to becoming a full-time CEO, double-boarded pediatric emergency physician Dr. Baxter founded and directed PEMA Emergency Research, Scottish Rite, Children’s Healthcare of Atlanta.
Federally funded for her work in needle pain management, she has published multiple first author papers and textbook chapters and lectures nationally and internationally on sedation, procedural pain management, and the incidence, cause and consequences of needle phobia. To develop her neuromodulation pain reduction platform, Dr. Baxter was awarded a 1.1MM Fast-Track SBIR by the NIH. She wrote the patents for cooling and vibration utilization to decrease pain, and prepared and filed the FDA 510K submission for medical devices, securing the FDA expansion of the utilization to include muscle pain and cosmetic injection pain control.
A founding Board Member of the Society for Pediatric Sedation, additional experience includes the Standish board for hospital pain relief, Trustee of the Robert A. Heinlein Butler Library, Editorial Boards of Medscape and Elsevier Pediatrics, and Board Member of the International Women’s Forum Georgia Chapter. She has been named a Fellow of the American Academy of Pediatrics and the American College of Emergency Physicians. Dr. Baxter reviews for multiple scholarly journals, conferences, and national and international grant boards.
Speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx and TEDMED. Dr. Baxter is known for creating and validating the BARF nausea scale for children with cancer. She is also known for turning down Mark Cuban, Robert, and Mr. Wonderful on Shark Tank.
As seen on
Currently 44-49% of Americans say they won’t get a COVID-19 vaccine. Both the prevalence of vaccine reluctance and data on adherence after a first painful injection are well known, as is the impact of pain, anxiety, and feeling faint after needles on whether people come back for a second round. What can we put in place NOW to improve that number? Is there a way to predict how fear and pain influences COVID vaccine uptake in the general population?
Timeline
2006 – Present
Pain Care Labs
Founder & CEO
Drug-Free Pain Solutions
2018 – Present
HomeoLux
Board Member
Scientific advisor and board member for neuroregenerative start-up addressing dementia with innovative frequency-based electronic solutions.
2005 - 2016
Pediatric Emergency Medicine
Director of Emergency Research
Director of Emergency Research – Top performing site in the country for Venaxis Appendicitis score study, 2014. Coordinate clinical trials impacting the emergency department or originating there. Wrote the “9.5 Theses” of research in the ED, to ensure that data collection is done well and to the benefit of patients without the detriment of staff.
Pediatric Emergency Medicine Associates, Children’s Healthcare of Atlanta, Scottish Rite
Ask me
Why are people more likely to be antivax? |
How can someone reduce their likelihood of fainting during a shot? |
How did you find the right frequency to block pain (question relates to going to the red light district...) How has the understanding of pain changed in the last 10 years? |
Why aren't there more devices for pain? |
Non-Opioids Prevent Addiction In the Nation Act |