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Amy Beckley, PhD
Founder of Proov
- Women's Health
- Entrepreneur
- 📍Boulder, Colorado
Amy Beckley, PhD, is the founder of Proov and the inventor of the first and only FDA-cleared test to confirm ovulation at home.
When Amy and her husband tried to get pregnant, they suffered through several years of infertility, including seven miscarriages and two rounds of IVF – the second of which resulted in her son.
When Amy decided she wanted another child (without another round of IVF), she used her background in hormone signaling to uncover a problem with ovulation which caused a progesterone deficiency (also called a luteal phase defect).
With the help of an inexpensive progesterone supplement, Amy and her husband were blessed with their daughter. Amy invented the original PdG test in her basement to help women identify problems with ovulation at home, and started selling them in plastic bags on Amazon with a $50 logo off Upwork.
read more
Â
LET'S TALK ABOUT WOMEN'S HEALTH:Â
- Progesterone and ovulation
- FemTech
- Fertility
- Hormones
--
Now, Proov has grown the brand and provides an entire suite of at-home diagnostic tests and solutions.
Proov has helped over 50,000 women know more about their hormones and has sold over 120,000 test kits to date.
BOOK NOW FOR your podcast
Amy Beckley, PhD
Founder of Proov
- 📍Boulder, Colorado
- Women's Health
- Entrepreneur
Amy Beckley, PhD, is the founder of Proov and the inventor of the first and only FDA-cleared test to confirm ovulation at home.
When Amy and her husband tried to get pregnant, they suffered through several years of infertility, including seven miscarriages and two rounds of IVF – the second of which resulted in her son.
When Amy decided she wanted another child (without another round of IVF), she used her background in hormone signaling to uncover a problem with ovulation which caused a progesterone deficiency (also called a luteal phase defect).
With the help of an inexpensive progesterone supplement, Amy and her husband were blessed with their daughter. Amy invented the original PdG test in her basement to help women identify problems with ovulation at home, and started selling them in plastic bags on Amazon with a $50 logo off Upwork.
read more
Â
LET'S TALK ABOUT WOMEN'S HEALTH:Â
- Progesterone and ovulation
- FemTech
- Fertility
- Hormones
--
Now, Proov has grown the brand and provides an entire suite of at-home diagnostic tests and solutions.
Proov has helped over 50,000 women know more about their hormones and has sold over 120,000 test kits to date.
As seen on
“Who better than a young, infertile, female scientist to come up with an OTC pharmacological test as first-line offense in early diagnosis of infertility? Enter now-39-year-old Amy Galliher-Beckley to blow all my theories out of the water – namely, that a biotech/genetics/pharma company can actually be founded in one’s basement.
Denver-based MFB Fertility (“My Fabulous Basement”) created Proov Progesterone Test to test for a fertile woman’s expected progesterone surge each month.”
“Boulder, Colo.-based fertility company MFB Fertility Inc. received clearance from the U.S. Food and Drug Administration in February 2020 for its Proov test, designed to help women measure their hormone levels and to know when in a given month they are most likely to become pregnant. A typical kit includes 20 testing strips, allowing a woman to test daily, which the company said would be tough to achieve through visits to a doctor’s office.
Amy Beckley, the company’s chief executive, said the rise of at-home Covid-19 tests over the past year has made it much easier for people to understand her product.
“All of a sudden, home diagnostics and home testing became a thing,” she said.”
Timeline
Mar 2016 - Present
Proov
Owner & CEO

Mar 2015 - Jul 2018
Jonah Ventures
Lead Scientist

Oct 2011 - Feb 2015
Kansas State University
Research Assistant Professor

Sep 2012 - Oct 2013
Iverson Genetics
Independent Consultant

Jul 2007 - Oct 2011
The National Institutes of Health
Post-doctoral Fellow

Ask me
| Can you please share your story? |
| What is progesterone and why is it so important for getting pregnant? |
| What are problems with ovulation? |
| Why is ovulation not a yes/no event? |
| What are some challenges you’ve faced as a female founder? |
| What are the secrets to maximizing your chance of pregnancy? |
| What do all couples need to know prior to trying for a baby? |
| How to get pregnant on a budget. |