Ari Tulla

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CEO & Co-founder at Elo

Ari Tulla is a San Francisco-based entrepreneur, co-founder, and CEO of the smart nutrition service Elo. Elo uses AI personalization engine to turn food from the cause of disease to your best medicine. Ari is also an active angel investor and advisor with a portfolio of 50 startups, including Virta Health, Verge Motorcycles, Levels, and Ōura.

Previously, Ari was the CEO of Quest Analytics, the market leader in doctor data and network management. Ari led the company through a pivotal growth stage from $15M to $40M in revenue. Before joining Quest Analytics, Ari was co-founder and CEO of BetterDoctor, a doctor search engine.

BetterDoctor raised $30M from first-tier investors, including NEA and Uncork Capital. In June 2018, BetterDoctor was acquired by private equity firm Vestar Capital. Before BetterDoctor, Ari led Nokia’s game and application studios.

After years of family health struggles, Ari has dedicated his life to building companies that help people live better. His companies, BetterDoctor, Quest Analytics, and Elo, have helped over a hundred million people gain better access to healthcare.

When not working or parenting his two young children with his wife, Ari spends his time on the steep cliffs, powdery slopes, and big cold waves that only Northern California can offer.

BOOK NOW FOR your podcast

Ari Tulla

CEO & Co-founder at Elo

When not working or parenting his two young children with his wife, Ari spends his time on the steep cliffs, powdery slopes, and big cold waves that only Northern California can offer.

As seen on

Elo Raises $10M A-Round and Launches Smart Protein – The First Wearable-Powered Protein Formulated for Optimal Recovery

“Today, Elo – the Smart Nutrition company – is excited to announce a $10M Series A round led by Octopus Ventures, one of the most active VC firms in Europe. Will Ventures and Re:food.vc also contributed to the round. Elo will use the funds to grow their product development and marketing teams (yes, we are hiring!) and scale up the Smart Supplement and Protein products.”