LET'S TALK ABOUT MARKETING

• Inbound marketing

• Work / Life balance + burnout

• Importance of your network

• Partner Marketing

• Gender equity

• Interviewing

• Budgeting

• Women In Tech

• Working Moms

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Ashley McManus is a tech startup marketing leader with deep expertise in inbound marketing. She is really good at breaking down challenges, coming up with creative solutions and driving results quickly, within budget. She has had 6 roles to date, been promoted 3 times, and has acted as a coach and mentor to countless interns and students. Most recently, her thoughtful branding and organized approach to execution resulted in an ultimate acquisition of Affectiva by Smart Eye in June of 2021. She worked at Affectiva for 5 years, after landing the job while 6 months pregnant.

Her dedication and marketing efforts were recognized as once the acquisition was formalized, she was promoted to Senior Director of Global Marketing at Smart Eye. There, her more senior role is focused on driving impactful programs that get results. She achieves this by combining strategic thinking with tactical execution, analyzing challenges and problems and identifying steps to results by being adaptive and resourceful. She is also continuously optimizing our marketing processes, and is constantly looking for ways to repurpose everything done to create a multiplier effect of thought leadership content. Her strengths are showcased when she has a position requiring creativity, multi-tasking, critical thinking, management and organization.

When she is not podcasting, her favorite thing to do is design strategies for tech companies to position them as industry thought leaders. She does this by deliberately creating high quality content that resonates with their target audience and is in line with their vision. She’s a great communicator, highly effective and flexible.

Now a full time working mom of two little girls, she is passionate about building a future where her daughters will have as many opportunities as their character can take them. She also believes in giving back in the areas responsible for her early success, so she is a guest lecturer for the Entrepreneurship Sales and Marketing class several times a year at Tufts University.