Be A Podcast Guest in 3 Easy Steps

In this episode of “Tech Talks Daily,” Ryan Estes from Kitcaster shares helpful insights for people who are interested in launching their podcast or appearing on a podcast. He discusses the three big questions in the world of podcasting with host Neil Hughes: “How do I launch a podcast without the hassle of editing audio files and submitting them to all the podcast platforms?” “How do I get high-quality guests on my new podcast?”, and “How can I get invited onto more podcasts as a thought leader in 2022?”.

In this episode, you will learn:

• What inspired Ryan Estes’ passion for technology and podcasting career
• About Kitcaster and how it helps clients get booked on top podcasts
• How podcasts can be utilized in modern public relations efforts
• How podcasts can create brand awareness through personal connections
• How do you become a guest on a podcast?
• How to be a great podcast guest

Neil: One of the things that I’ve always loved about what you are doing is that your team only pitches me guests who kind of fit my show and what I want to achieve. Is that something that’s important to you when working with your clients, whether they be podcast hosts or somebody wanting to appear on a podcast?

Ryan: Yeah, it’s really important. There are three criteria we’re going to look for in a podcast and hope to match it with our clients. The audience size is great. But in podcasting, it’s hard to judge the size of the audience or know where the audience is. So the first thing is, can we match the outcomes of our clients with the kind of content of that podcast? Is it a good match?

And then, the other is just the quality of the show itself. Is it produced well? That’s not necessarily always the best audio quality either, but is it prepared with care? Is somebody actually putting their heart into this and doing this for the right reason? If we can get the relevance right for a client, that’s a great step. If we can find a big audience, that’s even better. And if the quality is good, we consider that a great placement for our clients.

Neil: I’m curious, do you have any examples of how your clients have been able to leverage podcasting views to generate leads, validate new products, and create those new opportunities? By simply sharing those stories?

Ryan: This is what’s probably most important to me—that people get something out of it. In the beginning, we really spend a lot of time looking for those outcomes. What is it that you’re looking to get? It could be fundraising, finding venture-backed, or venture capitalists and angels to help with their project. Those are the outcomes they’re often looking for. They could be recruiting, or they’re looking for new talent.

Everybody’s looking for prospects, of course. People are looking for networking opportunities, people are looking to volt, their personal brand, thought leadership, and things like that. We spend a lot of time prioritizing these outcomes so that we can kind of match the audience to the podcast. We’ve got examples of all of that.

We’ve had people do seven-figure raises, introduced to an investor that listened to them on a podcast. We’ve had people do senior engineer hiring from podcast interviews. So generally speaking, we’re pretty confident that we know maybe the half dozen outcomes our clients are looking for, and we’ve delivered on those.