Sharing Your Unique Story and Other Benefits of Podcasts
“To get to a good idea, you have to go through a lot of bad ideas” – Ryan Estes
- Kitcaster
- February 15, 2022
- 10:43 pm
In this episode of The Business Growth Show, host Athin Cassiotis speaks with Kitcaster co-founder Ryan Estes. The show focuses on the benefits of a podcast interview and how it can help grow a business through lead generation, product validation, and the creation of new opportunities. He also talks about the benefits of getting a podcast agent. Ryan gives tips on how a podcast guest can hook the listeners’ attention in the first few minutes and emphasizes the importance of using their stories to keep people listening.
“Americans don’t like to take losses, but drugs won in the war on drugs.”
Kitcaster Podcast Growth with Ryan Estes - Benefits of Podcasts
In this episode of The Business Growth Show, host Athin Cassiotis speaks with Kitcaster co-founder Ryan Estes. The show focuses on the benefits of a podcast interview and how it can help grow a business through lead generation, product validation, and the creation of new opportunities. He also talks about the benefits of getting a podcast agent. Ryan gives tips on how a podcast guest can hook the listeners’ attention in the first few minutes and emphasizes the importance of using their stories to keep people listening.
In this episode, you will learn:
- The benefits of podcasts for business
- How to leverage a podcast appearance
- How to be a better podcast guest
- How to manage a remote work setup
“One of the most dangerous things is for an entrepreneur to have some early success.”
Athin Cassiotis: How do you manage and prioritize your ideas to keep business moving forward at a good growth rate?
Ryan Estes: Entrepreneurs have lots of ideas. There are no bad ideas because bad ideas lead to good ideas, and if you want to get to a good idea, you have to go through a lot of bad ideas. So allowing you to have space for bad ideas is incredibly important. For me, there are three qualifying factors that I put through an idea to see if it deserves my time, because I don’t have that much. For me, it has to be fun. If the project isn’t fun, I’m just not going to want to do it, and I’ll just lollygag. It has to be of service because, I believe I was put here to make things a little bit better, if I can. And third, it has to make money.
“We can’t wallow in our sorrows forever; we have to turn the corner.”
Athin Cassiotis: What are you seeing that’s working in the monetization of podcasts? And what’s not working in terms of potential monetization strategies?
Ryan Estes: Leads are hard to come by with podcasts, largely because it’s hard to show attribution. But if you have high ticket value, then you understand that your sale is going to take a long time. So the benefits of podcasts include giving people an opportunity to get to know who you are and help drive them to the position that you want. If people come to me and say, “Hey, all we want to do is lead,” I’m like, “Hey, man, we use Google ads for leads. The best way to monetize your podcast is to create a large audience and advertise with brands that are interested in dominating a very competitive category.”
So how do you grow a podcast to get a very large audience? It’s pretty difficult. A good way to do it is to have very insightful guests that can deliver a lot of value. Another one is just to have celebrities on the podcast.
But the other side of that, which I think is really interesting, is having a very niche podcast that covers a very specific thing for one specific person. If you can create an audience that is very trusting in what you have to say, because you’re addressing a very specific problem that they have, and share with a very few amount of people, these are people that you can sell to all day long. This is the beauty of the podcast community, particularly in tech, SaaS, and business categories.
Additional topics discussed:
- Benefits of podcasts for learning about your brand and business
- Prioritizing the mental health of employees
- Psychedelics and Psychedelic Drugs
Host/ Podcast Bio:
Athis Cassiotis is a business consultancy owner and host of The Business Growth Show. On The Business Growth Show, Athin discusses all aspects of business, why they are essential, and how they can be used for expansion. Hear from Athin and his guests, including entrepreneurs and celebrities, who share their secrets to success, as well as techniques that can lead to satisfaction in your life through business.
Resources and links mentioned in the show:
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