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Sharing Your Unique Story and Other Benefits of Podcasts

“To get to a good idea, you have to go through a lot of bad ideas” – Ryan Estes

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In this episode of The Business Growth Show, host Athin Cassiotis speaks with Kitcaster co-founder Ryan Estes. The show focuses on the benefits of a podcast interview and how it can help grow a business through lead generation, product validation, and the creation of new opportunities. He also talks about the benefits of getting a podcast agent. Ryan gives tips on how a podcast guest can hook the listeners’ attention in the first few minutes and emphasizes the importance of using their stories to keep people listening.

“Americans don’t like to take losses, but drugs won in the war on drugs.”

Kitcaster Podcast Growth with Ryan Estes - Benefits of Podcasts

In this episode of The Business Growth Show, host Athin Cassiotis speaks with Kitcaster co-founder Ryan Estes. The show focuses on the benefits of a podcast interview and how it can help grow a business through lead generation, product validation, and the creation of new opportunities. He also talks about the benefits of getting a podcast agent. Ryan gives tips on how a podcast guest can hook the listeners’ attention in the first few minutes and emphasizes the importance of using their stories to keep people listening.

In this episode, you will learn:

  • The benefits of podcasts for business
  • How to leverage a podcast appearance
  • How to be a better podcast guest
  • How to manage a remote work setup

“One of the most dangerous things is for an entrepreneur to have some early success.”

Benefits of Podcasts

Athin Cassiotis: How do you manage and prioritize your ideas to keep business moving forward at a good growth rate?

Ryan Estes: Entrepreneurs have lots of ideas. There are no bad ideas because bad ideas lead to good ideas, and if you want to get to a good idea, you have to go through a lot of bad ideas. So allowing you to have space for bad ideas is incredibly important. For me, there are three qualifying factors that I put through an idea to see if it deserves my time, because I don’t have that much. For me, it has to be fun. If the project isn’t fun, I’m just not going to want to do it, and I’ll just lollygag. It has to be of service because, I believe I was put here to make things a little bit better, if I can. And third, it has to make money. 

“We can’t wallow in our sorrows forever; we have to turn the corner.”

Athin Cassiotis: What are you seeing that’s working in the monetization of podcasts? And what’s not working in terms of potential monetization strategies?

Ryan Estes: Leads are hard to come by with podcasts, largely because it’s hard to show attribution. But if you have high ticket value, then you understand that your sale is going to take a long time. So the benefits of podcasts include giving people an opportunity to get to know who you are and help drive them to the position that you want. If people come to me and say, “Hey, all we want to do is lead,” I’m like, “Hey, man, we use Google ads for leads. The best way to monetize your podcast is to create a large audience and advertise with brands that are interested in dominating a very competitive category.” 

So how do you grow a podcast to get a very large audience? It’s pretty difficult. A good way to do it is to have very insightful guests that can deliver a lot of value. Another one is just to have celebrities on the podcast.

But the other side of that, which I think is really interesting, is having a very niche podcast that covers a very specific thing for one specific person. If you can create an audience that is very trusting in what you have to say, because you’re addressing a very specific problem that they have, and share with a very few amount of people, these are people that you can sell to all day long. This is the beauty of the podcast community, particularly in tech, SaaS, and business categories.

Additional topics discussed:

  • Benefits of podcasts for learning about your brand and business
  • Prioritizing the mental health of employees
  • Psychedelics and Psychedelic Drugs

 

Host/ Podcast Bio:

Athis Cassiotis is a business consultancy owner and host of The Business Growth Show. On The Business Growth Show, Athin discusses all aspects of business, why they are essential, and how they can be used for expansion. Hear from Athin and his guests, including entrepreneurs and celebrities, who share their secrets to success, as well as techniques that can lead to satisfaction in your life through business.

Resources and links mentioned in the show:

Let's go on podcasts

Are you ready to go on podcasts and be represented by the world’s best podcast booking service? Our podcast guest service provides a precise podcast match to achieve your desired outcomes. Please, apply here now to speak on podcasts. 

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What are the benefits of appearing on podcasts for businesses?

Podcasts can significantly benefit businesses by providing a platform for lead generation, product validation, and the creation of new opportunities. They offer a unique way to convey the brand’s story, connect with a targeted audience, and establish thought leadership.

How can a podcast interview help in growing a business?

A podcast interview can help grow a business by increasing brand visibility, engaging with potential customers, and sharing expertise in a conversational format. This interaction often leads to higher trust and loyalty among listeners, translating into business growth.

What are the advantages of hiring a podcast agent?

Hiring a podcast agent can streamline the process of getting booked on relevant podcasts. An agent can help identify suitable podcasts, manage scheduling, and provide strategic advice on how to present your message effectively, maximizing the impact of your appearances.

How can you hook a listener’s attention in the first few minutes of a podcast?

To hook listeners in the first few minutes, start with a compelling story or an intriguing fact that relates to the broader topic of the podcast. This approach helps to immediately engage the audience and sets the tone for a captivating discussion.

What strategies are effective for being a better podcast guest?

Being a better podcast guest involves preparing thoroughly, understanding the podcast’s audience, and engaging in meaningful storytelling. It’s also important to interact naturally and enthusiastically to keep the audience interested and to convey your message clearly.

What are some effective ways to manage a remote work setup?

Managing a remote work setup effectively requires clear communication, the right technological tools, and regular check-ins with the team. It’s also crucial to prioritize tasks and maintain a balance between flexibility and structure.

How can podcasts drive monetization and what are common challenges?

Monetizing a podcast can be challenging due to issues with showing attribution of leads and sales directly from the podcast. Successful strategies include creating a large, engaged audience to attract advertisers and focusing on niche topics that cater to specific listeners who are highly likely to convert.

What innovative approaches can help grow a podcast audience?

Growing a podcast audience can be achieved by hosting insightful guests who provide substantial value or by targeting niche markets with specific content that addresses unique problems. Both strategies can attract dedicated listeners who trust the podcast’s content.

What are some unique monetization strategies for podcasts?

Unique monetization strategies for podcasts include direct sponsorships, affiliate marketing, and offering exclusive content through subscriptions. Additionally, podcasts can serve as a marketing tool to funnel listeners towards premium products or services offered by the host or guests.

Why is it important to prioritize the mental health of employees, especially in remote setups?

Prioritizing the mental health of employees in remote setups is essential for maintaining productivity and fostering a supportive work environment. Mental well-being impacts performance, engagement, and overall job satisfaction, making it a crucial aspect of employee management.

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How can podcast interviews work for you?