LET'S TALK ABOUT:

• Marketing
• Growing Companies
• Solopreneurship
• Achieving big goals without burning out
• Tech
• Healthcare
• B2B
• Marketing
• Venture Capital + Private Equity

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After graduating from college, Brendan spend the next 3 years of his career getting thrown out of office buildings on the West Side of Los Angeles. He was working as a tenant rep broker, trying to land big clients for his team, and was told by the principals: this is how it's done.

Years of striving and failing found him next to broke, tired as hell, and not sure what to do next.

It was around this time that Brendan stumbled across a copy of the book "Scientific Advertising" by Claude Hopkins and everything changed.

He discovered the power of positioning + copywriting. Taking what he learned, Brendan wrote two pieces of direct mail which shortly thereafter landed north of $50MM in leasing assignments (full disclosure: Brendan made very little money from these deals 🙂 ).

Those assignments then led to an engagement with a top tech CEO who sought him out to reposition his brand. Brendan has gone on to study and write about messaging, marketing, and how to build brands people care about as well as consult for nearly 100 top technology brands.