
BOOK NOW FOR your podcast
Brendan Dell
Messaging Expert & Tech Executive
- Advisor
- Entrepreneur
- Author
- 📍Portland, OR
Brendan Dell is is a positioning + messaging expert to top technology brands, with clients including Expedia, ADP, HP, YC and 99 Start Ups portfolio companies, and many others. His book the 12 Immutable Laws of High-Impact Messaging shares rules for standing out in crowded markets.
Brendan’s new course, $1B Pitch, examines the 8 elements of $1B pitches. His podcast Billion Dollar Tech reaches founders, executives, VCs and PE investors globally.
read more
LET'S TALK ABOUT:
- Marketing
- Growing Companies
- Solopreneurship
- Achieving big goals without burning out
- Tech
- Healthcare
- B2B
- Marketing
- Venture Capital + Private Equity
--
After graduating from college, Brendan spend the next 3 years of his career getting thrown out of office buildings on the West Side of Los Angeles. He was working as a tenant rep broker, trying to land big clients for his team, and was told by the principals: this is how it's done.
Years of striving and failing found him next to broke, tired as hell, and not sure what to do next.
It was around this time that Brendan stumbled across a copy of the book "Scientific Advertising" by Claude Hopkins and everything changed.
He discovered the power of positioning + copywriting. Taking what he learned, Brendan wrote two pieces of direct mail which shortly thereafter landed north of $50MM in leasing assignments (full disclosure: Brendan made very little money from these deals 🙂 ).
Those assignments then led to an engagement with a top tech CEO who sought him out to reposition his brand. Brendan has gone on to study and write about messaging, marketing, and how to build brands people care about as well as consult for nearly 100 top technology brands.
BOOK NOW FOR your podcast
Brendan Dell
Messaging Expert & Tech Executive
- 📍Portland, OR
- Advisor
- Entrepreneur
- Author
Brendan Dell is is a positioning + messaging expert to top technology brands, with clients including Expedia, ADP, HP, YC and 99 Start Ups portfolio companies, and many others. His book the 12 Immutable Laws of High-Impact Messaging shares rules for standing out in crowded markets.
Brendan’s new course, $1B Pitch, examines the 8 elements of $1B pitches. His podcast Billion Dollar Tech reaches founders, executives, VCs and PE investors globally.
read more
LET'S TALK ABOUT:
- Marketing
- Growing Companies
- Solopreneurship
- Achieving big goals without burning out
- Tech
- Healthcare
- B2B
- Marketing
- Venture Capital + Private Equity
--
After graduating from college, Brendan spend the next 3 years of his career getting thrown out of office buildings on the West Side of Los Angeles. He was working as a tenant rep broker, trying to land big clients for his team, and was told by the principals: this is how it's done.
Years of striving and failing found him next to broke, tired as hell, and not sure what to do next.
It was around this time that Brendan stumbled across a copy of the book "Scientific Advertising" by Claude Hopkins and everything changed.
He discovered the power of positioning + copywriting. Taking what he learned, Brendan wrote two pieces of direct mail which shortly thereafter landed north of $50MM in leasing assignments (full disclosure: Brendan made very little money from these deals 🙂 ).
Those assignments then led to an engagement with a top tech CEO who sought him out to reposition his brand. Brendan has gone on to study and write about messaging, marketing, and how to build brands people care about as well as consult for nearly 100 top technology brands.
As seen on
“It’s easy to dominate your market when you’re the only one in it. Discover the framework to become a Market of One.”
Timeline
Jan 2017 - Present
Brendan Dell
President
Aug 2022 - Present
GTMfund
GTMramp Member
Jul 2019
Author
The 12 Immutable Laws of High-Impact Messaging
Jan 2020 - Jan 2022
Hewlett Packard Enterprise
Strategic Advisor
Jun 2018 - Sep 2021
Expedia Group
Messaging Consultant
Ask me
What are the elements of a $1B pitch? |
What are the secrets of effective product positioning? |
What are the secrets of effective messaging? |
How does product positioning change in down markets? |
What are some traits shared by effective founders? |