Brendan P Keegan - Kitcaster

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Brendan P. Keegan

Chairman & Chief Executive bFEARLESS Ventures

Brendan P. Keegan is a 6-time president & chief executive officer, 21-time board director, 2-time best-selling author, World’s Most Innovative CEO award winner and the visionary leader behind bFEARLESS Ventures, an investment & advisory firm.

As President & CEO, he has successfully led 6 companies through liquidity exits with an average enterprise value increase of 750%. Keegan has raised over $10 billion in capital while leading over 250,000 people globally. Today, he serves as co-owner and board member of Andretti Racing, United Autosports, Merchants Fleet, PURE Electric, Crane Paper, and Sky Meadow Country Club. Additionally, Keegan serves on the boards of McLaren Racing Indy Team, ExpressIT Delivery, RPI Athletics Council, RPI Lally Leadership Council and the Keegan Family Courage & Faith Foundation.

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Brendan P. Keegan

Chairman & Chief Executive bFEARLESS Ventures

As seen on

Keep It Simple to Drive Productivity and Create Exponential Impact

“Keep It Simple, Stupid.

We’ve all heard of the KISS principle of keeping designs and systems as simple as possible by avoiding unnecessary complexity.

The KISS principle was first used in the US Navy based on the need for combat veterans to be able to repair their equipment in the field with only basic mechanic training and simple tools. Design simplicity in this scenario was meant to save lives.”

Moving Forward Past Epic Failures

“As someone who’s led multiple companies, I’ve seen the amazing transformations that can happen in companies that commit to great strategies and hard work. But I’ve also been through some pretty epic, crushing failures. One of them completely shifted my mindset from trying to fix the past loss to focusing on the new paths that were possible. The mentality I adopted can get you back on your feet if you’ve had your own epic failure or guide you through failures that are yet to come.”

So Your Company Is Talking About Transformation — But Is It Ready? Here's How To Tell.

“Change. If talk of it has been swirling around the water cooler, people on your team probably have questions. When will the shift happen? Who’s going to be most involved? What does the change mean for specific roles? While each of these questions matter, perhaps no question is more critical than this: Is the company ready?”

Left lane leadership: Who’s slowing us down up there?

“Recently, I have found myself taking more road trips to visit my son in college, to check out my favorite city in the world, and to visit friends across New England. And do you know what drives me absolutely crazy on every trip? The slower driver committed to driving in the left lane—the ‘fast lane.'”

Shifting Gears: The Impact of Women Driving Change in Motorsports

“As a former sponsor and longtime motorsport enthusiast, I’ve had a front-row seat to the exciting transformation of this traditionally male-dominated field. When my former company, Merchants Fleet, chose to sponsor the Extreme E series, we saw an opportunity to align ourselves with values we believed in: gender equality, sustainability and pushing boundaries. The increasing presence of women in racing is revolutionizing the sport, redefining its essence and paving the way for a more inclusive future”

Is Your Job Stress Perceived or Circumstantial?

“Recently, I went out to dinner at a local restaurant. It was clear our server had too many tables and was struggling to keep up with all of them. Whether this was due to a labor shortage or one of her coworkers calling in sick, it occurred to me that, on this particular day, her job was more stressful than mine.

It made me grateful for the day of work I’d had (even though it had felt like a stressful one before meeting our server), and it changed my perspective.”