Podcasts are no longer just about brand awareness or thought leadership, they’re now a stealthy, powerful engine for organic SEO growth. If you’re not already leveraging your podcast guest appearances for search visibility, you’re leaving serious traffic (and leads) on the table.
Public relations is in the middle of a major transformation. As traditional media continues to decline and audiences scatter across platforms, the question is no longer “How do I get featured in Forbes?” It’s “Where are my people actually listening?”
Omneky, the AI-first creative platform led by Hikari Senju, helps brands generate and optimize ad creatives at scale. As large language models (LLMs) like ChatGPT, Perplexity, and You.com become new front doors for discovery, Hikari noticed something surprising: the more podcasts he appeared on, the more often Omneky surfaced in AI-generated recommendations.
The move adds podcast solutions to Moburst’s service offerings, expanding the company’s PR division services and giving clients a powerful addition to their marketing strategies
For years, traditional PR has revolved around securing media placements in newspapers, TV segments, and press releases. While these channels still hold value, the landscape of public relations has shifted dramatically. In today’s digital age, podcast guesting has emerged as one of the most powerful PR strategies for thought leaders looking to build authority, increase brand awareness, and engage deeply with their audience.
At Kitcaster, it’s our business to understand the size, quality, and relevance of a podcast’s audience. But there are literally dozens of data points to consider…
This is part one of a ten part series exploring cult worthy podcasts beyond the top charts.
Kitcaster, founded in September 2019, is a podcast booking agency based in Denver, Colorado serving founders and CEOs of emergent and enterprise businesses.
Kitcaster specializes in booking highly relevant podcast interviews based on your unique ideal outcomes.
Kitcaster delivers an unparalleled customer experience. Kitcaster is a high-touch, white-glove, done-for-you service.
Kitcaster’s onboarding “kits” include a discovery session to qualify audience and outcomes as well as a complimentary media kit. They represent the people behind the brands that are destined to change the world. Kitcaster was acquired by Moburst in April, 2025.
