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Cece Leung
Co-Founder at The Entrepreneur CFO
- Finance
- Accounting
- Entrepreneur
- 📍New York, NY
Cece is the Co-Founder of The Entrepreneur CFO (ECFO), a women-owned business and a professional global advisory firm. With over 20 years of international financial services experience, she provides insights and analytics to help growing companies establish a strong foundation to prepare for their next significant milestone and scale.
As a serial entrepreneur and seasoned finance executive, Cece has worked with clients in different industries and stages, from startups to private equity-backed companies, on CFO and strategic finance services, such as funding, expansion, mergers and acquisitions, and IPOs. She is also a best-selling author, keynote speaker, and podcast host, sharing her expertise and passion for business and finance with a diverse and global audience.
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LET'S TALK ABOUT
- Turning Passions into Profits: Navigating the Transition from Employee to Entrepreneur in 2024
- Smart Tax Strategies to Build Wealth and Live Your Best Life
- Money Mindset: Building Financial Confidence Across Cultures
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Cece is humbled and grateful to reflect on how far she has come. Having been an immigrant and a first-generation, low-income college graduate, she carries with her the resilience and determination that have shaped her character and her journey. She believes in using her education, life experiences, and professional expertise to serve and help others, paying it forward.
Cece is honored to be a 2x award winner of Top 50 Women in Accounting 2022 and 2023 by Ignition globally and to have been featured in several media outlets such as Good Day New York, Pix 11 News, Quicken, CPA Journal, Accounting Today, Amplify DEI and Money Girl. She is best known in the accounting world as the best selling author of "Dear Accountant: Stories, Advice and Explorations". The book is a celebration of diversity in accounting and finance and shares the career journey of 20 thought leaders and their mentorship advice.
She feels incredibly fortunate to do what she loves: helping businesses transform; helping individuals and families learn about how money and taxes works; all the while building incredible talents, teams, and an impactful business empire!
BOOK NOW FOR your podcast
Cece Leung
Co-Founder at The Entrepreneur CFO
- 📍New York, NY
- Finance
- Accounting
- Entrepreneur
Cece is the Co-Founder of The Entrepreneur CFO (ECFO), a women-owned business and a professional global advisory firm. With over 20 years of international financial services experience, she provides insights and analytics to help growing companies establish a strong foundation to prepare for their next significant milestone and scale.
As a serial entrepreneur and seasoned finance executive, Cece has worked with clients in different industries and stages, from startups to private equity-backed companies, on CFO and strategic finance services, such as funding, expansion, mergers and acquisitions, and IPOs. She is also a best-selling author, keynote speaker, and podcast host, sharing her expertise and passion for business and finance with a diverse and global audience.
read more
Â
LET'S TALK ABOUT
- Turning Passions into Profits: Navigating the Transition from Employee to Entrepreneur in 2024
- Smart Tax Strategies to Build Wealth and Live Your Best Life
- Money Mindset: Building Financial Confidence Across Cultures
--
Cece is humbled and grateful to reflect on how far she has come. Having been an immigrant and a first-generation, low-income college graduate, she carries with her the resilience and determination that have shaped her character and her journey. She believes in using her education, life experiences, and professional expertise to serve and help others, paying it forward.
Cece is honored to be a 2x award winner of Top 50 Women in Accounting 2022 and 2023 by Ignition globally and to have been featured in several media outlets such as Good Day New York, Pix 11 News, Quicken, CPA Journal, Accounting Today, Amplify DEI and Money Girl. She is best known in the accounting world as the best selling author of "Dear Accountant: Stories, Advice and Explorations". The book is a celebration of diversity in accounting and finance and shares the career journey of 20 thought leaders and their mentorship advice.
She feels incredibly fortunate to do what she loves: helping businesses transform; helping individuals and families learn about how money and taxes works; all the while building incredible talents, teams, and an impactful business empire!
As seen on
“Cece Leung’s Dear Accountant is an innovative and creative work in accounting. It is both inspiring and entertaining, and provides a smorgasbord of enriching and helpful career journeys of extraordinary people—all of whom are accountants! The stories show professionals who have struggled, explored, and excelled in a variety of accounting and business disciplines, building a community of mentorship and insights this reviewer had yet to see compiled in the accounting profession.”Â
Timeline
2020 - Present
The Entrepreneur CFO
Co-Founder & Partner

2018 - 2020
TESORO
Chief Financial Officer

2015 - 2020
Fora Financial
Vice President & Head of Financial Control

2013 - 2015
Jefferies
Controller – Vice President, Balance Sheet & Legal Entity Control
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2009 - 2013
J.P. Morgan
Controller, Private Bank Fund & Product Management

2008 - 2009
RBC Capital Markets
Corporate & Legal Entity Control

2006 - 2008
PwC
Senior Auditor, Alternative Investments Group

2005 - 2006
EY
Staff Auditor, China Market Group

2003 - 2005
State Street Bank & Trust Co.
Fund Accountant

Ask me
| What inspired you to leave a stable career and pursue entrepreneurship, and how did you prepare for the transition? |
| How did growing up in Hong Kong and moving to North America at 16 shape your views on money, and how do cultural beliefs affect financial confidence? |
| What tax strategies have helped you build wealth across different career stages, and how can others apply them? |