Let's talk about 

• Building and running a successful SaaS company, 
• Software Monetization (licensing, packaging, pricing). 
• The art and science of rolling out pricing changes. 
• The pitfalls of academic-only approaches to pricing. 
• Selling software—from small mom & pop sales (SMB) to large enterprise software sales measured in the hundreds of millions.  

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As CEO and cofounder of my first software gig, we made the biggest mistake of all: giving away too much value for the price we were commanding for our software. We had had developed a discipline around everything but one seemingly small thing: pricing. This oversight lost us critical deals, slowed our growth, and created unnecessary friction in our sales process. 

This was the point at which I hired the team at Software Pricing Partners to help us get pricing on track. Through this engagement, Ilearned the art and science of software monetization—and the risks & challenges of rolling out pricing changes. This experience forever changed my perspective on what it really means to run a profitable and successful software company.  

 I'm very lucky that my day job as Managing Director at Software Pricing Partners allows me to meet incredibly talented and passionate leaders of today's emerging high growth and enterprise software companies. We are privileged to help these leaders maximize their valuations, revenues, and profitability: not just with powerpoint slides, surveys, or pie charts, but with a proven process that helps our customers learn how to successfully roll out--and monitor the effectiveness of--their monetization strategy. 

Getting paid fairly for the value you deliver takes a carefully crafted strategy and approach, alongside an easily-told story that salespeople and prospects can understand and get behind. Fail on either of those fronts and market progress can become a friction-filled nightmare.The good news is that if you succeed on both of these fronts, you can realize your full growth potential and achieve the ultimate valuation you desire.