
Chuck Hengel
CEO & Founder of Marketing Architects, Inc.
As the CEO and Founder of Marketing Architects, Chuck Hengel has helped his clients generate more than $7.4B in sales.
Chuck founded and grew his agency to become one of the largest radio agencies in the U.S. After reaching peak radio success; he completely transformed his agency by moving from radio only to 100% television.
In addition to leading one of the top independent advertising agencies in the U.S., Chuck is also preparing to release his book, All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising.
Chuck’s reach is over 9,000, and he would be happy to let his network know to listen in!
- Marketing
- Entrepreneur
- 📍Wayzata, MN
read more
LET'S TALK ABOUT DIRECT MARKETING
-
How to use data-driven advertising to transform your business.
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With a brain for numbers, Chuck cut his teeth as a marketing statistician at one of the country’s most prominent performance marketing agencies. After jumping to the client-side, he soon became a partner at the nation’s premier print agency, Novus Print Media. But entrepreneurs hang shingles. So in 1997, Chuck founded Marketing Architects. His vision was a company formed by entrepreneurs for entrepreneurs. And his little shop quickly transformed into one of the fastest-growing marketing firms.
Today, Marketing Architects serves disruptive brands, from established juggernauts to groundbreaking entrepreneurs ready to become famous. Incredibly, Chuck still finds time for what’s truly important in life; his wife Cindy, his beautiful kids, and, of course, bass fishing.

BOOK NOW FOR your podcast
Chuck Hengel
CEO & Founder of Marketing Architects, Inc.
- Marketing
- Entrepreneur
- 📍Wayzata, MN
As the CEO and Founder of Marketing Architects, Chuck Hengel has helped his clients generate more than $7.4B in sales.
Chuck founded and grew his agency to become one of the largest radio agencies in the U.S. After reaching peak radio success; he completely transformed his agency by moving from radio only to 100% television.
In addition to leading one of the top independent advertising agencies in the U.S., Chuck is also preparing to release his book, All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising.
Chuck’s reach is over 9,000, and he would be happy to let his network know to listen in!
read more
LET'S TALK ABOUT DIRECT MARKETING
-
How to use data-driven advertising to transform your business.
--
With a brain for numbers, Chuck cut his teeth as a marketing statistician at one of the country’s most prominent performance marketing agencies. After jumping to the client-side, he soon became a partner at the nation’s premier print agency, Novus Print Media. But entrepreneurs hang shingles. So in 1997, Chuck founded Marketing Architects. His vision was a company formed by entrepreneurs for entrepreneurs. And his little shop quickly transformed into one of the fastest-growing marketing firms.
Today, Marketing Architects serves disruptive brands, from established juggernauts to groundbreaking entrepreneurs ready to become famous. Incredibly, Chuck still finds time for what’s truly important in life; his wife Cindy, his beautiful kids, and, of course, bass fishing.
BOOK NOW FOR your podcast
Chuck Hengel
CEO & Founder of Marketing Architects, Inc.
- 📍Wayzata, MN
- Marketing
- Entrepreneur
As the CEO and Founder of Marketing Architects, Chuck Hengel has helped his clients generate more than $7.4B in sales.
Chuck founded and grew his agency to become one of the largest radio agencies in the U.S. After reaching peak radio success; he completely transformed his agency by moving from radio only to 100% television.
In addition to leading one of the top independent advertising agencies in the U.S., Chuck is also preparing to release his book, All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising.
Chuck’s reach is over 9,000, and he would be happy to let his network know to listen in!
read more
LET'S TALK ABOUT DIRECT MARKETING
-
How to use data-driven advertising to transform your business.
--
With a brain for numbers, Chuck cut his teeth as a marketing statistician at one of the country’s most prominent performance marketing agencies. After jumping to the client-side, he soon became a partner at the nation’s premier print agency, Novus Print Media. But entrepreneurs hang shingles. So in 1997, Chuck founded Marketing Architects. His vision was a company formed by entrepreneurs for entrepreneurs. And his little shop quickly transformed into one of the fastest-growing marketing firms.
Today, Marketing Architects serves disruptive brands, from established juggernauts to groundbreaking entrepreneurs ready to become famous. Incredibly, Chuck still finds time for what’s truly important in life; his wife Cindy, his beautiful kids, and, of course, bass fishing.
As seen on
In the last couple of years, as broadcast media have become connected, Marketing Architects has gained new super-powers.
Timeline
Jan 1997 – Present
Marketing Architects
Founder & CEO
Aug 1988 - Aug 1996
Novus Print Media
Senior Vice President / Partner
Jan 1987 - Aug 1988
Fingerhut Companies, Inc.
Marketing Statistician
Ask me
How have you seen TV transform businesses? |
What are some common misconceptions about TV and offline advertising in general? Talk to me about how you saw firsthand even Google fail to disrupt offline marketing. |
What has leading Marketing Architects through times of crises taught you about the power of advertising? |
Traditional TV is often assumed to be for only the biggest brands with the largest budgets. How does Marketing Architects disrupt the inherent high cost? What does it take for TV to be a performance-driven channel at scale? |
TV is a mix of art and science. How important is your agency’s investment in technology to the success of your clients? |