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A story about redemption.
Cody is the founder of Trust & Will.
“Turbotax for estate planning”
$8 million raised to date.
Timeline
June 2012
San Diego State University
Graduated with a Bachelor of Science – Communication
January 2013
First launch 🚀
Cody co-founded “Niche”. Niche is a private location-based photo sharing application that allows users to create a ‘niche’ at any location, invite friends, and share photos. “Pokemon Go for content.” – An app before its time. Niche was dissolved in 2014.
January 2014
Heartbreak 💔
Cody was the founder and CEO for venture backed, Industry. Industry is a professional network and hiring solution for the service and hospitality industry. Cody was unexpectedly dismissed from the company by the board. Though heartbreaking, this experience led to a new resolve, determination, and ultimately, to the idea of Trust & Will.
August 2017
Trust & Will
A new idea💡 Trust & Will is born. Trust & Will is modernizing the $170B estate planning industry with an easy, fast, and secure way to set up your estate plan online.
September 2017
Married 🎊
January 2018
Seed round $2.2M
Cody completes Techstars first virtual program with Trust & Will, and secures a $2.2 million seed investment
January 2019
Meet The Drapers – Season 2 Episode 8
July 2019
Entrepreneur Elevator Pitch
December 2019
$6M Raise Announcement
Trust & Will, a San Diego, CA-based estate planning platform provider, raised $6m in Series A financing.
The round, which brought total funding raised to date to $8m, was led by Link Ventures with participation from existing investors, Revolution’s Rise of the Rest Seed Fund, WTI, Halogen Ventures, Luma Launch, Techstars Ventures, and others.
The company intends to use the funds to expand its sales and marketing efforts as well as broaden and accelerate product development which are set to launch early next year.
Ask me
What advice would you give to someone wanting to become an entrepreneur? |
Are there any resources that have really helped you on your journey? |
What do you think your unique skill(s) is that has helped you become successful? |
What’s the most common reason for people failing or giving up? |
What is your HYPE song? Or what celebrity would narrate your life? |
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Headshot & Bio
Cody Barbo is an entrepreneur and two-time founder from San Diego, CA. Cody currently serves as Founder/CEO of Trust & Will, a modern estate planning software startup. Cody also serves on the San Diego State University Alumni Board of Advisors as VP of Partnerships. At his last startup, Cody served as Founder/CEO of Industry, a ‘LinkedIn’ for the service and hospitality industry. Cody is happily married, a dog dad, and a soon-to-be father of a baby girl.


Logo
Headshot & Bio
Cody Barbo is an entrepreneur and two-time founder from San Diego, CA. Cody currently serves as Founder/CEO of Trust & Will, a modern estate planning software startup. Cody also serves on the San Diego State University Alumni Board of Advisors as VP of Partnerships. At his last startup, Cody served as Founder/CEO of Industry, a ‘LinkedIn’ for the service and hospitality industry. Cody is happily married, a dog dad, and a soon-to-be father of a baby girl.
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