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Daniel Huerter
CEO at Pure Spectrum CBD
- Health
- CBD
- Entrepreneur
- 📍Lenexa, KS
Daniel Huerter brings his entrepreneurial spirit back to the company he co-founded in 2016.
After graduating from University of Kansas in 2012, Huerter pursued a successful career with a Fortune 500 software company. He quickly gained the trust of high-level clients in the public sector like SMU, Cal Poly, and even The United States Senate.
His drive and passion to create something he believed in, helped push him to take the risk and leave that career behind – rolling the dice with a cannabis startup in the early days of the CBD boom.
Huerter would become the first person to ever speak about the benefits of CBD for athletes on national television, highlighting the company’s partnership with The CrossFit Games on CBS Sports in 2018. He would continue to help Pure Spectrum grow and achieve history-making milestones, before stepping down as COO in 2019.
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LET'S TALK ABOUT
- Entrepreneurship
- Business
- Sports Partnerships
- Hemp/Cannabis
- Supplements
- CPG
- Ambassador Marketing
- Natural Wellness
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After co-founding and helping run a hemp distribution company from 2019 to 2021 - Huerter answered the call from his first company - asking him to return and take over as CEO.
If Daniel isn’t at his desk at Pure Spectrum’s headquarters, you might be able to find him at the music studio he co-founded, volunteering for organizations that help young entrepreneurs - or crushing a workout before spending time with his family, girlfriend and dog.
BOOK NOW FOR your podcast
Daniel Huerter
CEO at Pure Spectrum CBD
- 📍Lenexa, KS
- Health
- CBD
- Entrepreneur
Daniel Huerter brings his entrepreneurial spirit back to the company he co-founded in 2016.
After graduating from University of Kansas in 2012, Huerter pursued a successful career with a Fortune 500 software company. He quickly gained the trust of high-level clients in the public sector like SMU, Cal Poly, and even The United States Senate.
His drive and passion to create something he believed in, helped push him to take the risk and leave that career behind – rolling the dice with a cannabis startup in the early days of the CBD boom.
Huerter would become the first person to ever speak about the benefits of CBD for athletes on national television, highlighting the company’s partnership with The CrossFit Games on CBS Sports in 2018. He would continue to help Pure Spectrum grow and achieve history-making milestones, before stepping down as COO in 2019.
read more
LET'S TALK ABOUT
- Entrepreneurship
- Business
- Sports Partnerships
- Hemp/Cannabis
- Supplements
- CPG
- Ambassador Marketing
- Natural Wellness
--
After co-founding and helping run a hemp distribution company from 2019 to 2021 - Huerter answered the call from his first company - asking him to return and take over as CEO.
If Daniel isn’t at his desk at Pure Spectrum’s headquarters, you might be able to find him at the music studio he co-founded, volunteering for organizations that help young entrepreneurs - or crushing a workout before spending time with his family, girlfriend and dog.
As seen on
“Dan Huerter had a “very primitive” understanding of what CBD (cannabidiol) was until a friend invited him to the grand opening of Ambary Gardens, a CBD company in Evergreen, Colorado. What he experienced at that event changed his life. Now he’s hoping to change the lives of others in Kansas City and beyond — and the Kansas City Royals are helping him.”
“After leaving the company, the Kansas native cut his teeth running a hemp distribution company before making a triumphant return to take over as Pure Spectrum’s new CEO last year. These days If Daniel isn’t holding down the fort at the company’s CBD headquarters, you might find him at the Emerald Dream Labs, the state-of-the-art Overland Park music studio he co-founded.”
“The Kansas City Royals are now one of the first MLB teams to officially partner with a CBD group.
The new section of Kauffman Stadium isn’t just about cooling down. It’s also a new spot for Royals fans to learn about Dan Huerter’s Pure Spectrum CBD.
“We really got started with this because we saw the product changing a lot of lives,” says Huerter.”
“The Kansas City Royals officially became the second Major League Baseball (MLB) team to partner with a CBD company last week. Pure Spectrum announced its connection with the Kansas City Royals as a “trusted wellness partner” on Instagram and Facebook. “Pure Spectrum is ecstatic to announce our new partnership with the @kcroyals. We can’t wait to see you on the field,” the company wrote online on June 6.”
“The Kansas City Royals have partnered up with a Colorado-based CBD company to offer fans a brand new experience.
Pure Spectrum is a leading producer of hemp products and says its new partnership with the Royals allows baseball fans to learn more about its products and the benefits of CBD.”
Timeline
Sep 2021 - Present
Pure Spectrum
Chief Executive Officer

Sep 2020 - Present
Emerald Dreams Lab
Co-Owner

Mar 2019 - Mar 2022
American Hemp Distributor
Chief Operating Officer

Dec 2015 - Mar 2019
Pure Spectrum
Chief Operating Officer

Jan 2013 - Jan 2017
Lexmark Enterprise Software
Senior Consultant

May 2009 - Dec 2012
Boston Financial Data Services
Corporate Securities Representative

Ask me
| Why does your company exist? |
| Why are you so passionate about natural wellness? |
| What sets your product/service apart from others in the market? |
| What challenges have you faced in your journey, and how did you overcome them? |
| How do you balance work and personal life? Do you have any self-care routines? |
| What is your vision for the future of your industry and your company? |