Daniel Schulof is the CEO and Founder of KetoNatural Pet Foods, which aspires to be the most substantive, honest, and progressive pet food company in the world.

As an entrepreneur, activist, and science writer, Daniel has a focus on exposing the conflicts of interest, bad faith, and shoddy science responsible for the chronic disease epidemics killing millions of pets every year.

Daniel is an internationally-recognized expert in companion animal nutritional science. He has written extensively about the scientific record underpinning the most important issues faced by modern-day pet owners, including those pertaining to obesity, diabetes, cancer, and other chronic diseases in dogs and cats. Moreover, as the author of a book about the unique nexus of regulation, industry, and science in the field of veterinary nutrition, he can also help pet owners think through the many “real world” cultural factors that have shaped the relevant scientific evidence and make optimal decisions for their beloved pets.

His 2016 book “Dogs, Dog Food, and Dogma” has been called “the most rigorous and probing canine nutrition book ever written.”