Dave Hurwitt is an innovator. Over the course of his career, he’s led the development and launch of new products and services – from toothpicks to wind turbines – that have generated well over $1 billion in sales. 

If you have a large, front loading washing machine in your house, that was Dave and his team at Whirlpool. They re-envisioned the traditional, small European washer for the US market and took front loaders from 1% of the market to over 50% today, saving billions of dollars in electricity and water consumption in the process.

Dave has lived and worked around the world, and is now based in Burlington Vermont with his wife and two Golden Retrievers. Their 3 “kids” have now graduated from college, but it was his experience with them on their college journeys that started his innovator’s brain cranking on what became Troove. 

Having worked in admissions through grad school, he was amazed by how little technology and the internet had impacted the college search and admissions process. And even more, he was dismayed to discover how often students were transferring or dropping out altogether. 

In early 2020, this led directly to his founding Troove, a 2-sided, AI powered platform to help students discover their passions, people, and place based on the real experiences of recent alumni and current higher education students.