Let's talk about

• What needs to be done at each stage to build a revenue machine?
• When is the right time to add a sales team?
• What’s the difference between a lead and a good lead?
• What do you look for when hiring sales people?

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Ledge is the Managing Partner at Add1Zero where his team provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.

Throughout his career, Ledge has closed over $35M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services,  and has helped several companies grow into the mid-7 figures.

Ledge was the host of roughly 200 episodes of  Gun.io's The Frontier Podcast that featured interviews with professionals across the software engineering leadership spectrum.

Ledge started his career 20-year (!!) career in professional services at PwC where he carved out a weird niche as a Bash developer. If you've received a package or deposited a check, there's a pretty decent chance some piece of code he wrote was somehow involved. It was pre-web, and the company saved the world from melting down on Y2K.

He then moved into private media for a major publishing company right about when Web 2.0 started to eat newspapers and periodicals for lunch, which gave him a front-row seat to disruption and honed his taste for entrepreneurial pursuits.

In 2007, Ledge walked out of his job and moved from New Jersey to Nashville to start a company. He got to a $500K run-rate before the Great Recession chewed him up and spit him out, but he never lost the startup bug. He then moved into EdTech and built his business development chops, hopped to a COO role, consulted, mentored, and coached. In 2015, he joined Gun.io.