
David "Ledge" Ledgerwood
Co-founder and Managing Partner/ Add1Zero
Ledge has closed over $40M in deals throughout his career.
His company Add1Zero provides fractional sales support designed to level up companies from 6 to 7 digits of revenue.
- Millionaire Maker
- Influencer
- Podcast Pro
- Entrepreneur
- 📍 Nashville, TN
read more
Let's talk about
- What needs to be done at each stage to build a revenue machine?
- When is the right time to add a sales team?
- What’s the difference between a lead and a good lead?
- What do you look for when hiring sales people?
__
Ledge is the Managing Partner at Add1Zero where his team provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.
Throughout his career, Ledge has closed over $35M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services, and has helped several companies grow into the mid-7 figures.
Ledge was the host of roughly 200 episodes of Gun.io's The Frontier Podcast that featured interviews with professionals across the software engineering leadership spectrum.
Ledge started his career 20-year (!!) career in professional services at PwC where he carved out a weird niche as a Bash developer. If you've received a package or deposited a check, there's a pretty decent chance some piece of code he wrote was somehow involved. It was pre-web, and the company saved the world from melting down on Y2K.
He then moved into private media for a major publishing company right about when Web 2.0 started to eat newspapers and periodicals for lunch, which gave him a front-row seat to disruption and honed his taste for entrepreneurial pursuits.
In 2007, Ledge walked out of his job and moved from New Jersey to Nashville to start a company. He got to a $500K run-rate before the Great Recession chewed him up and spit him out, but he never lost the startup bug. He then moved into EdTech and built his business development chops, hopped to a COO role, consulted, mentored, and coached. In 2015, he joined Gun.io.

BOOK NOW FOR your podcast
David "Ledge" Ledgerwood
Co-founder and Managing Partner/ Add1Zero
- Podcast Pro
- Sales
- Business
- Entrepreneur
- 📍 Nashville, TN
Ledge has closed over $40M in deals throughout his career.
His company Add1Zero provides fractional sales support designed to level up companies from 6 to 7 digits of revenue.
read more
Let's talk about
- What needs to be done at each stage to build a revenue machine?
- When is the right time to add a sales team?
- What’s the difference between a lead and a good lead?
- What do you look for when hiring sales people?
__
Ledge is the Managing Partner at Add1Zero where his team provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.
Throughout his career, Ledge has closed over $35M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services, and has helped several companies grow into the mid-7 figures.
Ledge was the host of roughly 200 episodes of Gun.io's The Frontier Podcast that featured interviews with professionals across the software engineering leadership spectrum.
Ledge started his career 20-year (!!) career in professional services at PwC where he carved out a weird niche as a Bash developer. If you've received a package or deposited a check, there's a pretty decent chance some piece of code he wrote was somehow involved. It was pre-web, and the company saved the world from melting down on Y2K.
He then moved into private media for a major publishing company right about when Web 2.0 started to eat newspapers and periodicals for lunch, which gave him a front-row seat to disruption and honed his taste for entrepreneurial pursuits.
In 2007, Ledge walked out of his job and moved from New Jersey to Nashville to start a company. He got to a $500K run-rate before the Great Recession chewed him up and spit him out, but he never lost the startup bug. He then moved into EdTech and built his business development chops, hopped to a COO role, consulted, mentored, and coached. In 2015, he joined Gun.io.
BOOK NOW FOR your podcast
David "Ledge" Ledgerwood
Co-founder and Managing Partner/ Add1Zero
- 📍 Nashville, TN
- Entrepreneur
- Sales
- Business
Ledge has closed over $40M in deals throughout his career.
His company Add1Zero provides fractional sales support designed to level up companies from 6 to 7 digits of revenue.
read more
Let's talk about
- What needs to be done at each stage to build a revenue machine?
- When is the right time to add a sales team?
- What’s the difference between a lead and a good lead?
- What do you look for when hiring sales people?
__
Ledge is the Managing Partner at Add1Zero where his team provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.
Throughout his career, Ledge has closed over $35M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services, and has helped several companies grow into the mid-7 figures.
Ledge was the host of roughly 200 episodes of Gun.io's The Frontier Podcast that featured interviews with professionals across the software engineering leadership spectrum.
Ledge started his career 20-year (!!) career in professional services at PwC where he carved out a weird niche as a Bash developer. If you've received a package or deposited a check, there's a pretty decent chance some piece of code he wrote was somehow involved. It was pre-web, and the company saved the world from melting down on Y2K.
He then moved into private media for a major publishing company right about when Web 2.0 started to eat newspapers and periodicals for lunch, which gave him a front-row seat to disruption and honed his taste for entrepreneurial pursuits.
In 2007, Ledge walked out of his job and moved from New Jersey to Nashville to start a company. He got to a $500K run-rate before the Great Recession chewed him up and spit him out, but he never lost the startup bug. He then moved into EdTech and built his business development chops, hopped to a COO role, consulted, mentored, and coached. In 2015, he joined Gun.io.
Timeline
Sep 2019 – Present
CEO – Add1Zero
Lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.
Our team joins your team – under your brand – to pick up your leads as soon as they hit your CRM, engage and close them, and hand a signed client over to your onboarding and CS teams.
Using a proven process for 6- to 7-digit annual growth, we provide sales strategy, execution, and ops — the real work that needs to get done to close deals
Sep 2019 – Present
Sales Leader – Explainify
Mar 2020 – Jun 2020
Sales Leader – New Orchard
Sep 2019 – Dec 2019
Sales Leader – Ziggeo
Jan 2019 – Aug 2019
Podcast Host – Gun.io
I’m the host of Gun.io’s The Frontier Podcast where I interview professionals across the software engineering leadership spectrum. The Frontier is our vehicle for exploring innovation through storytelling with some of the most inspired and inspiring voices in software and product. Episodes and can be found on any of the major podcast apps, or at gun.io/frontier.
I recorded over 200 interviews with CTOs, VPs of Engineering, and other software leaders.
Ask me
You wrote an article on LinkedIn “You need Sales, not a VP of,” can you explain that concept? |
How is sales execution different at startups vs. large companies? |
There's a saying that "sales cures all," is that really true? |
What do you look for when you're hiring sales people? |
What do you typically ask on a sales call? |
What causes a sales program to fail? |
Is there a way to train people to be comfortable hearing "no" regularly? |
How many times do you follow up with prospects? |
Do you believe in commission, salary, or both for sales people? |
What about sales goals? |
How do you qualify potential clients in your own business? |