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Eric Dodds
Head of Product Marketing at RudderStack
Co-host of The Data Stack Show
- Marketing
- Data
- 📍Greenville, SC
Eric leads Product Marketing at RudderStack, the warehouse native CDP. He also leads management of their internal data stack, including the data pipelines and infrastructure that drive marketing reporting and activation.
He has over a decade of experience working with and implementing customer data infrastructure and has advised companies like BMW, WeWork and a host of startups on marketing strategy and data related projects.
read more
BOOK NOW FOR your podcast
Eric Dodds
Head of Product Marketing at RudderStack
Co-host of The Data Stack Show
- 📍Greenville, SC
- Marketing
- Data
Eric leads Product Marketing at RudderStack, the warehouse native CDP. He also leads management of their internal data stack, including the data pipelines and infrastructure that drive marketing reporting and activation.
He has over a decade of experience working with and implementing customer data infrastructure and has advised companies like BMW, WeWork and a host of startups on marketing strategy and data related projects.
read more
As seen on
“I know this sounds crazy, but I don’t think a lot of growth leaders really understand the actual mathematical mechanics of their business. At RudderStack our marketing team is very rigorous. We look at the entire funnel from the very top, all the way through to revenue, data on closed-lost deals, etc. We understand sales cycles, and how they differ by channels and customer segment.”
“If you’ve ever tried to build a 360 view of your customer, you know how time consuming and costly it can be. But the reward for getting it right is significant: a better customer experience, higher customer satisfaction, and ultimately increased revenue.”
Timeline
Jul 2020 - Present
RudderStack
Head of Product Marketing
Feb 2018 - Jul 2020
Yield Group Growth Advisory
Managing Partner
Sep 2020 - Present
The Data Stack Show
Host
Oct 2012 - Feb 2018
The Iron Yard
Co-Founder & CMO
May 2008 - Oct 2012
Brains on Fire
Strategist & Account Manager – Liquid Wrench
Ask me
| What are the most important trends you've seen/things you've noticed after interviewing almost 200 data professionals on The Data Stack Show over the last few years? |
| What have you learned as a practitioner being a part of the team who operates your internal data stack? |
| What excites you most about the future of the data space? |
