How I Learned to Quickly Generate Qualified Leads with Podcast Guest Interviews
“If I’m going to do something, it needs the potential to scale.”
By Ryan Estes
- Kitcaster
- January 11, 2022
- 4:25 pm
In this episode, we interview the cofounder of Kitcaster Ryan Estes…. Kitcaster helps entrepreneurs, business owners, and tech founders share their ideas through thought leadership on podcasts.
“Being the best in the world comes down to craftsmanship.”
Generate Leads with Podcast Guest Interviews
“The Team that Grew The Prospecting Show” The Prospecting Show w/ Ryan Estes of Kitcaster
In this episode of “The Prospecting Show,” Ryan Estes speaks with host Dr. Conner Robertson. Estes talks about the beginnings of his company Kitcaster. It starts from his roots in music which led to his interest in podcasting.
In this episode, you will learn:
- Ryan Estes’ journey as a musician to realizing his dream as a podcaster.
- How he founded and grew Kitstarter to success.
- The challenges of creating leads and monetizing a podcast.
- How to generate quality leads with podcasts.
- What interested podcasters can do to stand out from the sea of content.
- Ways to generate more leads for your business in podcasting.
Dr. Connor Robertson:
You guys essentially built a business from zero. Tell us about how you decided to scale that? In podcasting, there’s production, booking, and the like. Why did you choose a booking agency?
Ryan Estes:
If I’m going to do something, it has to have the potential to scale out. When we’re looking at podcasts, there are a lot of moving parts. We considered podcast production, but you’re looking at a five to six-figure minimum budget. Then, you’ll also have to get many cooks in the kitchen. It’s difficult to scale. We needed to generate leads.
You get heavily leveraged with a few clients. We wanted something that we could deliver. Before I started Kitcaster, I had a media and marketing agency that worked on business launches. It was about finding clients and working them through the brand. From there, I realized that productizing services was my kind of jam.
I wanted to put together something that people understand and give them a path to purchase. That is how you scale a business like this. We did something in podcasting, but we took a small piece we could communicate. If you do six different things, then you do nothing. You have no specialty.
However, when we’re clear, they’ll remember what they do. They understand us and move to a conversation of whether it’s a good fit.
Dr. Connor Robertson:
What is the direction you are thinking of going? Where do you think Kitcaster’s going to go? You guys are two years old, similar to us, and trying to grow. What’s the next move for you guys?
Ryan Estes:
Yeah, probably diversifying revenue streams. We’ve got the service down pretty well, and we’ll add a few more offerings. I’d like to get into entertainment. I’d like to connect with businesses in software or goods; a personal brand of brandy that wants to blow up?
The software is next. We’re working on a couple of tools we want to build internally. If these work, we can start thinking about licensing agreements.
“Everybody wants more content, better content, faster content.”
Ryan Estes: I was also at a point in my musical career where, you know, work until 4am, to get paid and getting paid half of what the contract said.
I just didn’t have the temperament for it anymore.
And so I put this music thing behind me.
I broke up the band, I packed up my guitars and didn’t look back.
But at first I was a little blues-y. I thought I missed the music. But it really wasn’t that it was the guys my band and like we practice on Tuesday nights and Thursday nights, and I just missed the hang and drinking beers and hanging out.
At this time is probably iPhone Two era. This is before the podcast app was on iPhone, you know, and you could download podcasts into your, to your phone, so I was doing that.
And then I realized, like, oh, wow, I don’t have to download this at all, I can actually stream it – it’s like 2g, but you could stream it pretty good.
So I started listening, just tons of podcasts. And I was like, You know what, I’m gonna do a podcast, because this is a way that I can get the band back together!
We’re just gonna, you know, talk sh*t and drink beer.
And so, I started my first podcast called Eighthgrade Ball, and then kind of just developed over the years.
The flagship show I had for a long time was the Denver Business Podcast, which is how I met Brandy, she worked in PR, and would bring her clients to me to generate leads. And then, you know, maybe two and a half, three years ago, we’re kind of getting coffee, like a newer project together, as do some in podcasting. And we landed on this idea of a booking agency. And we both liked it, because we’re both kind of coming from SaaS and tech startups. It just felt natural.
Additional Topics Discussed:
- The ideal customers you want to be on your podcast
- Generate new leads through other platforms
- Going the extra mile with your service
- Why is lead generation important?
Dr. Connor Robertson is a B2B prospecting specialist. He helps businesses scale through various platforms without the need for paid ads. In his podcast “The Prospecting Show,” he interviews professionals and business owners who excel in their field, hoping to reach their audience.
Resources and links mentioned in the Show:
“We generate leads through social media, but we go on podcasts because we love it.”
