Gilad Bechar

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Founder & CEO at Moburst

Gilad Bechar is the visionary founder and CEO of Moburst, a world-renowned, mobile-first digital agency that has become a trusted growth partner to some of the most recognizable tech brands on the planet. Over the last eleven years, Gilad has scaled Moburst into a global powerhouse, working with industry leaders such as Google, YouTube, Uber, Discovery, Robinhood, Playtika, Dropbox, and Samsung to unlock breakthrough results in user acquisition, retention, and mobile innovation.

With more than 14 years of hands-on experience in brand management, media strategy, consultancy, and startup ecosystems, Gilad is a force in digital marketing. He combines creative ingenuity with deep technical insight. His approach to full-funnel mobile growth is comprehensive, encompassing strategy and creative content as well as performance marketing, product optimization, and growth hacking.

His ability to see around corners sets Gilad apart. He identifies the trends, tools, and tactics that give brands a strategic edge in a saturated digital landscape.

BOOK NOW FOR your podcast

Gilad Bechar

Founder & CEO at Moburst

His ability to see around corners sets Gilad apart. He identifies the trends, tools, and tactics that give brands a strategic edge in a saturated digital landscape.

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Mobile Marketing Trends To Follow From The Israeli Elections

“To keep up with the ever-changing mobile arena, we have decided to take a look at how mobile is about to change our political process by examining the current political race in Israel, which has been a tech leader for many years now — particularly in the mobile media arena. We investigate the influence of mobile on the Israeli elections and learn a few lessons that will most likely be relevant to the presidential race towards the 2016 U.S. elections.”

App marketers, here’s why you need a product manager on your team

“Marketers love to complain about mobile developers who fail to understand the importance of proper marketing. And yes, some developers are so infatuated with their creation that they believe it will immediately and independently become a hit. But recently I have encountered the opposite phenomenon, which is just as disturbing: mobile developers and marketers who focus on marketing without connecting the process back to the product itself.”

How to Shake a Negative Brand Image Using Mobile Marketing

“The mobile revolution has made it clear to brands what an amazing platform it is for them to reach consumers and communicate their ideals, message and values. But as is usually the case with new emerging technologies, we are really only beginning to discover the many opportunities the small screen has to offer. Mobile can do far more than just bring your brand’s image to new audiences — it can help build it and even save it from the occasional PR crisis.”