Gordon Olson grew up in Idaho, raised in his father’s auto mechanic business and his mother’s upholstery business. He says sarcastically, “Child labor is real, growing up with parents owning small businesses.” Learning to work hard and pursue dreams has been fostered in him since childhood.

During his teens, Olson moved to Montana, where he calls home now. Throughout Gordon’s life, he has created and advised where technology and culture are going—being a futurist with a deep understanding of how people think and how technology is shaping the world. He believes that through technology, we can bring a new way of looking, interacting, and living in the world with a possibility of abundance.

Mr. Olson has experienced multiple broken water heaters. He was coming home after a long day to find out there was no hot water. Like most of us, Olson is an avid hot water showerer clearing the day’s energy and taking a moment of silence to meditate. While taking a shower, which was cut short from living with multiple people, he decided to make a new water heater. Since this time, Mr. Olson has had a relentless passion for the water heater industry. He started Torii Industries with his Co-founder to reimagine water. His team is creating a highly efficient, low-upfront cost, and environmentally sustainable tankless water heater.