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Greg Sobiech

CEO & Founder at Delve

Greg Sobiech is an analytics and online marketing leader with over 20 years experience working for consumer brands and leading a global digital media consultancy.  Greg believes that efficiency and growth are driven by aligning people, process and technology while maintaining the human element in digital media. Greg spent the first decade of his career in paid media where he held multiple Director roles, including Director of Online Marketing for Bath & Body Works.

Greg spent the next decade founding and leading DELVE, an international consultancy that provides data, media, and AdTech consulting services for eCommerce, Financial Services, Travel and Non-Profit brands. Under Greg’s CEO leadership, DELVE has grown from $0 to over $40 million in revenue while achieving global status as a Top 25 Google Marketing Platform and Google Marketing Cloud partner, as well as Amazon certified partner. Greg’s obsession with customer value has resulted in delivering double-digit and even triple-digit ROAS and CPA gains for DELVE’s global clients. 

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BOOK NOW FOR your podcast

Greg Sobiech

CEO & Founder at Delve

Greg Sobiech is an analytics and online marketing leader with over 20 years experience working for consumer brands and leading a global digital media consultancy.  Greg believes that efficiency and growth are driven by aligning people, process and technology while maintaining the human element in digital media. Greg spent the first decade of his career in paid media where he held multiple Director roles, including Director of Online Marketing for Bath & Body Works.

Greg spent the next decade founding and leading DELVE, an international consultancy that provides data, media, and AdTech consulting services for eCommerce, Financial Services, Travel and Non-Profit brands. Under Greg’s CEO leadership, DELVE has grown from $0 to over $40 million in revenue while achieving global status as a Top 25 Google Marketing Platform and Google Marketing Cloud partner, as well as Amazon certified partner. Greg’s obsession with customer value has resulted in delivering double-digit and even triple-digit ROAS and CPA gains for DELVE’s global clients. 

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As seen on

Timeline

Jan 2011 - Present

DELVE

Founder & CEO

Jan 2011 - Present

Sep 2007 - Nov 2010

ooVoo

Director, Online Marketing / Product Management

Sep 2007 - Nov 2010

Jun 2006 - Sep 2007

Interactive One

Director, Online Marketing

Jun 2006 - Sep 2007

Apr 2005 - Jun 2006

Bath & Body Works and White Barn

Director, Online Marketing

Apr 2005 - Jun 2006

Jul 1999 - Nov 2002

Digitas

Senior Manager, Strategy and Analysis

Jul 1999 - Nov 2002

Nov 1997 - Jun 1999

Charles River Associates

Associate

Nov 1997 - Jun 1999

Ask me

Entrepreneurship - what did it take to start your own firm? Is it for anyone? What do you wish you knew when you started? Would you have done it again, had you known then, what you know now?
Digital Marketing - why is 1st party data more important today, then ever before, to squeeze more value from performance media campaigns? What some major process elements to managing a successful digital marketing campaign?
Career progression - what is the foundational approach to moving up faster on our career journey? What's an approach that you have found to be a 'winning approach', to moving up faster on your own career journey?

Podcast agent: Troy H

troy@kitcaster.com

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