Omneky, the AI-first creative platform led by Hikari Senju, helps brands generate and optimize ad creatives at scale. As large language models (LLMs) like ChatGPT, Perplexity, and You.com become new front doors for discovery, Hikari noticed something surprising: the more podcasts he appeared on, the more often Omneky surfaced in AI-generated recommendations.
“These podcasts help with our ranking within these chat engines. The more your name is mentioned in transcripts or blog posts, the more these LLMs associate your brand with key concepts.” – Hikari Senju, Founder & CEO, Omneky
With support from Kitcaster, Omneky’s podcast appearances now serve not just as brand plays but as a durable visibility engine optimized for the future of search.
Rather than relying solely on backlinks and traditional SEO, Omneky leaned into podcasts as a long form content strategy. Each appearance resulted in a transcript, a show notes page, and often, a blog recap – all of which are rich, crawled data sources for LLMs. “We live in a world now where it’s less about backlinks – it’s about being referenced. Just having your name appear in relevant content strengthens how LLMs associate your brand with a topic,” Hikari said.
The result? Omneky began showing up in AI-generated responses for categories like best generative AI tools for advertising, even ahead of paid or optimized web content.
Hikari noted a compounding benefit: many podcast hosts write in depth blogs post-interview. These often contain keyword rich descriptions and context around Omneky’s platform.
“It’s always a pleasant surprise when I Google something and see one of these blogs pop up. They’re well written and extend the life of the episode,” he shared.
To support this, Kitcaster began tracking all available distribution links – not just Apple Podcasts, but also YouTube, host blogs, and Spotify – to ensure Omneky’s team could fully repurpose and reshare across channels.
Hikari shared that inbound inquiries – including a conversation with Canva – were triggered by mentions in AI-generated search results:
“We asked, ‘How did you hear about us?’ and they said it’s because ChatGPT recommended it. I think having steady content production really does help us.”
He noted that today’s visibility is less about traditional SEO and more about repeated references in long form, contextually rich content. When LLMs encounter Omneky’s name consistently across transcripts, blogs, and show notes, that association strengthens – leading to real world discovery and credibility.
This reinforces a critical shift in buyer behavior: trust in LLM results is high, and appearing in those answers builds instant authority.
Kitcaster’s podcast campaign for Omneky has evolved from an arm of traditional PR to a foundational part of its content and visibility strategy. By creating a steady cadence of interviews across relevant topics, Omneky is building persistent, LLM crawlable content that drives discoverability.
Here’s what changed:
“When an LLM says, ‘Check out Omneky if you’re looking to advertise with AI,’ that carries real weight. People trust these models like personal assistants now.” – Hikari Senju
Kitcaster, founded in September 2019, is a podcast booking agency based in Denver, Colorado serving founders and CEOs of emergent and enterprise businesses.
Kitcaster specializes in booking highly relevant podcast interviews based on your unique ideal outcomes.
Kitcaster delivers an unparalleled customer experience. Kitcaster is a high-touch, white-glove, done-for-you service.
Kitcaster’s onboarding “kits” include a discovery session to qualify audience and outcomes as well as a complimentary media kit. They represent the people behind the brands that are destined to change the world. Kitcaster was acquired by Moburst in April, 2025.
