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Using AI Chatbots to Develop Your Power Statements for Podcasting and Beyond

This exercise should set the wheels in motion for a handful of power statements that can be leveraged in podcast interviews, on stage, and quick viral videos for social. Now, let’s see this in action. 

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By Brandy Whalen and Ryan Estes

Craft Your Power Statements

Think about the moments when you are listening to someone speak, reading a book, or tuning into a podcast, and something they say moves you to jot it down or highlight it to reference again in the future. Many believe these power statements can only be delivered by people who are at the tip top of the thought leadership game. Not true. We all have power statements waiting to be unlocked; it just takes work to uncover them. 

Power statements capture attention and elicit emotion. They pull people in by distilling complex ideas into a few simple words that increase shareability and social media engagement. Done right, power statements demonstrate knowledge and authority to enhance credibility further. 

We understand that you may be unable to dedicate hours and days to uncovering your power statements, so we would like to give you an assist for that easy power statement layup. 

Get your digital doc ready and initiate ChatGBT or Bard to begin.

Enter into your chatbot the following prompts one at a time, replacing XXXXX with your industry. Copy and paste the responses into your doc. 

 

Chatbot Prompts (copy/paste)

  • What does a novice need to know about the XXXXX industry? Make a list of five bullet points.


  • What is the biggest challenge facing the XXXXX industry in the next five years? Make a list of five bullet points.


  • List five ways the XXXXX industry could make positive changes.


  • What are common mistakes people make that don’t understand XXXXX? Make a list of five bullet points.


  • What are difficult decisions people need to make if they are considering XXXXX? Make a list of five bullet points.


  • List five pieces of advice a person should take when considering XXXXX?


  • List five positive things you should discuss in a persuasive conversation about the XXXXX industry.


  • List five things people should fear if they don’t understand XXXXX.


  • What are extremely controversial takes on the future of XXXXX? Make a list of five bullet points.


  • What are the little-known secrets of XXXXX? Make a list of five bullet points.


  • What are some fundamental pain points prospective customers of XXXX industry? Make a list of five bullet points.


  • What are startling statistics in the XXXXX industry?


  • What are the cold realities people need to know about XXXXX. Make a list of five bullet points.

 

Once you have copied and pasted all the responses into the doc, start reworking them to match your style. Below are audience hooks to get those listeners to lean in and pay attention before you drop the power statement.

Audience hooks (copy/paste)

  • I have a confession to make.
  • I’m about to let you in on a little secret.
  • Here’s something you probably don’t know.
  • This is a secret that I don’t tell very often.
  • I’m about to drop some knowledge on you.
  • Listen up, because this is important.
  • Pay attention, because this is going to change the way you think about things.
  • I’m about to reveal a truth that will blow your mind.
  • This is something that most people don’t know, but they should.
  • This is a secret that could change your life.
  • I’m about to give you the inside scoop.
  • This is information that’s not widely known, but it’s important.
  • Here’s something that you may not have thought of before.


It’s literally that easy. This exercise should set the wheels in motion for a handful of power statements that can be leveraged in podcast interviews, on stage, and quick viral videos for social. Now, let’s see this in action. 

Power Statement Examples

Context: Power statements for the efficacy of podcast guest interviews.


Prompt:

List five things people should fear if they don’t understand public speaking.

Audience hook + power statement:
Let me state the obvious. Founders should be really afraid of losing their audience’s attention.

 

Prompt:

What are difficult decisions people need to make if they are considering podcast guest interviews?  Make a list of five bullet points.

Audience hook + power statement:

There’s a critical question founders need to ask themselves. Am I my industry’s best kept secret? 

 

Prompt: 

What is the biggest challenge facing the tech and innovation sector in the next five years? Make a list of five bullet points.

Audience hook + power statement:

Do you know what venture capital funds are looking for? Founders with strong personal brands.

 

Prompt:

List five things people should be afraid of if they don’t understand the current state of public relations. 

Audience hook + power statement:

Let me tell you a secret. Founders that are not transparent with their customers are going to get left behind.

 

Prompt:

What are some fundamental pain points of new business founders? Make a list of five bullet points.

Audience hook + power statement:

Successful founders are obsessed with time management. Podcast interviews deliver networking, marketing, and sales opportunities at a fraction of the time.

 

This exercise should get your thoughts moving in the right direction. Once you identify your unique power statements, it’s time to work on delivery. Watch for the next workshop, where we will dig into delivery exercises. 

 

What are power statements and why are they important?

Power statements are succinct, impactful expressions that capture attention and elicit emotional responses. They distill complex ideas into simple, memorable phrases that enhance shareability and engagement on social media. These statements are crucial for demonstrating knowledge and authority, thereby boosting credibility.

How can anyone create powerful statements?

Despite common belief, crafting power statements is not limited to top thought leaders; anyone can develop them with the right approach. By using specific prompts and exercises, individuals can uncover and articulate their unique insights in a compelling way, making their communications more impactful.

What is the role of AI in crafting power statements?

AI, such as ChatGPT, can assist in generating initial ideas for power statements. By feeding specific industry-related prompts into an AI chatbot, users can gather diverse insights and responses that can then be refined to match their personal style and communication goals.

How do you use power statements effectively in professional settings?

Power statements can be effectively used in various professional scenarios, including podcast interviews, public speaking, and social media content. They serve as hooks that grab and retain the audience’s attention, making the speaker’s message more persuasive and memorable.

Can power statements enhance online engagement?

Yes, power statements are particularly effective in enhancing online engagement. They make content more sharable and relatable, increasing its likelihood of gaining traction on social media platforms. This is due to their emotive and impactful nature, which resonates well with digital audiences.

What are some examples of hooks to introduce power statements?

Hooks are introductory phrases that set the stage for a power statement. Examples include confessions, secrets, important revelations, or surprising facts. These hooks are designed to pique interest and prepare the audience for the impactful message that follows, ensuring it resonates more deeply.

What should you consider when preparing to deliver a power statement?

When preparing to deliver a power statement, consider the context and the audience to ensure the statement is relevant and impactful. Additionally, focus on delivery techniques such as timing, tone, and body language to enhance the statement’s effectiveness. Upcoming workshops often explore these aspects in depth to help refine delivery skills.

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