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Jane Lee

Co-Founder at Launch Pop

Jane Lee is the co-founder of Launch Pop, a brand studio that helps founders launch and grow their CPG/DTC business. They’ve successfully launched brands like More Labs, Rowan for dogs, Hydrant, GEM, Rael and Topicals. Launch Pop is best known for their Signal Testing™  which is a proprietary testing & research methodology used to find product market fit and community before launching a digitally native brand. 

She is currently an advisor to Maple VC, an early stage tech fund and Lyra Growth, a growth equity fund for consumer brands. Jane is an active angel investor, as well. 

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BOOK NOW FOR your podcast

Jane Lee

Co-Founder at Launch Pop

Jane Lee is the co-founder of Launch Pop, a brand studio that helps founders launch and grow their CPG/DTC business. They’ve successfully launched brands like More Labs, Rowan for dogs, Hydrant, GEM, Rael and Topicals. Launch Pop is best known for their Signal Testing™  which is a proprietary testing & research methodology used to find product market fit and community before launching a digitally native brand. 

She is currently an advisor to Maple VC, an early stage tech fund and Lyra Growth, a growth equity fund for consumer brands. Jane is an active angel investor, as well. 

Prior to Launch Pop, Jane was recruited by Shopify to be its entrepreneur-in-residence, and had started and sold her first business, Silly B Intimates. Jane started off her career at PepsiCo and General Mills as a brand manager after graduating from Business School. 

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As seen on

“We started Launch Pop out of a need! Our friends would reach out to us to pick our brains about what activities to prioritize, how to build brand, how to get your first customers. It was very natural for us to help and get very excited and so our first company Morning Recovery was a hit. We launched within 6 months, driving over 200,000 in sales in the first hour of launching on Indiegogo.”

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“Direct to consumer (DTC) is the hot new category for investors in the United States. With rising brands such as makeup company Glossier and luggage company Away, it’s no secret that such large conglomerates as Procter & Gamble Co. and General Mills, Inc. are feeling threatened. This huge shift from large-scale consumer packaged goods (CPG) to indie brands is obvious to everyone – consumers, founders, retailers, investors – but Canada risks being left behind.”

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“Wondering if your business will be successful? Despite the changing landscape and new influx of people launching side hustles and creating their own YouEconomy business in pursuit of financial freedom, many still hear the sobering phrase, “90% of startups fail.” Cambridge Associates researched over 27,000 venture-backed startups and found the adage to be inaccurate; the average is only 60%. So what is your chance of succeeding, really?”

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“Jane Lee is using her knowledge and experience in the world of e-commerce to help fellow entrepreneurs. At 26, she already has three years of e-commerce experience under her belt after graduating from the business program at the Schulich School of Business at York University in Toronto.

Since taking up her role as entrepreneur-in-residence at Shopify Inc. at the start of the year, she has started Shopify Stockroom, an online store that Ms. Lee envisions as a one-stop shop for all entrepreneurial needs, from office supplies to clothing.”

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Timeline

Jun 2017 - Present

Launch Pop

Co-Founder

Jun 2017 - Present

Apr 2019 - Present

Strands Hair Care

Member Of The Board Of Advisors

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Apr 2019 - Present

Jan 2016 - Jun 2017

Shopify

Entrepreneur in Residence

Shopify Logo

Jan 2016 - Jun 2017

Aug 2015 - Oct 2016

silly b intimates

CEO & Founder

Aug 2015 - Oct 2016

Apr 2014 - Jun 2015

Exact Media

Director, US Brand Partnership Lead

Apr 2014 - Jun 2015

Aug 2012 - Apr 2014

General Mills – Yoplait Innovation

Associate Marketing Manager

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Aug 2012 - Apr 2014

Maple VC & Lyra Growth

Venture Advisor

Ask me

What is your secret to launching brands?
How do you create a brand that people love?
How do you think about fundraising as a new brand?
What is the future of digital marketing for brands?

Podcast agent: Jon B

jon@kitcaster.com