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Jane Lee
Co-Founder at Launch Pop
- Digital Marketing
- Entrepreneur
- 📍Santa Monica, CA
Jane Lee is the co-founder of Launch Pop, a brand studio that helps founders launch and grow their CPG/DTC business. They’ve successfully launched brands like More Labs, Rowan for dogs, Hydrant, GEM, Rael and Topicals. Launch Pop is best known for their Signal Testing™ which is a proprietary testing & research methodology used to find product market fit and community before launching a digitally native brand.
She is currently an advisor to Maple VC, an early stage tech fund and Lyra Growth, a growth equity fund for consumer brands. Jane is an active angel investor, as well.
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BOOK NOW FOR your podcast
Jane Lee
Co-Founder at Launch Pop
- 📍Santa Monica, CA
- Digital Marketing
- Entrepreneur
Jane Lee is the co-founder of Launch Pop, a brand studio that helps founders launch and grow their CPG/DTC business. They’ve successfully launched brands like More Labs, Rowan for dogs, Hydrant, GEM, Rael and Topicals. Launch Pop is best known for their Signal Testing™ which is a proprietary testing & research methodology used to find product market fit and community before launching a digitally native brand.
She is currently an advisor to Maple VC, an early stage tech fund and Lyra Growth, a growth equity fund for consumer brands. Jane is an active angel investor, as well.
Prior to Launch Pop, Jane was recruited by Shopify to be its entrepreneur-in-residence, and had started and sold her first business, Silly B Intimates. Jane started off her career at PepsiCo and General Mills as a brand manager after graduating from Business School.
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As seen on
“We started Launch Pop out of a need! Our friends would reach out to us to pick our brains about what activities to prioritize, how to build brand, how to get your first customers. It was very natural for us to help and get very excited and so our first company Morning Recovery was a hit. We launched within 6 months, driving over 200,000 in sales in the first hour of launching on Indiegogo.”
“Direct to consumer (DTC) is the hot new category for investors in the United States. With rising brands such as makeup company Glossier and luggage company Away, it’s no secret that such large conglomerates as Procter & Gamble Co. and General Mills, Inc. are feeling threatened. This huge shift from large-scale consumer packaged goods (CPG) to indie brands is obvious to everyone – consumers, founders, retailers, investors – but Canada risks being left behind.”
“Wondering if your business will be successful? Despite the changing landscape and new influx of people launching side hustles and creating their own YouEconomy business in pursuit of financial freedom, many still hear the sobering phrase, “90% of startups fail.” Cambridge Associates researched over 27,000 venture-backed startups and found the adage to be inaccurate; the average is only 60%. So what is your chance of succeeding, really?”
“Jane Lee is using her knowledge and experience in the world of e-commerce to help fellow entrepreneurs. At 26, she already has three years of e-commerce experience under her belt after graduating from the business program at the Schulich School of Business at York University in Toronto.
Since taking up her role as entrepreneur-in-residence at Shopify Inc. at the start of the year, she has started Shopify Stockroom, an online store that Ms. Lee envisions as a one-stop shop for all entrepreneurial needs, from office supplies to clothing.”
Timeline
Jun 2017 - Present
Launch Pop
Co-Founder
Apr 2019 - Present
Strands Hair Care
Member Of The Board Of Advisors
Jan 2016 - Jun 2017
Shopify
Entrepreneur in Residence
Aug 2012 - Apr 2014
General Mills – Yoplait Innovation
Associate Marketing Manager
