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Jim Kraus
President at Buyer Persona Institute
- Marketing
- Executive
- 📍Chatham, NJ
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers.
In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.
read more
BOOK NOW FOR your podcast
Jim Kraus
President at Buyer Persona Institute
- 📍Chatham, NJ
- Marketing
- Executive
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers.
In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.
read more
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Ask me
| What are the top challenges facing marketers today? |
| How can buyer personas turn these challenges into an opportunity? |
| Are buyer personas more/less important today than they were 5-10 years ago? |
| How do organizations use buyer persona insights to improve marketing and sales performance? |
| What types of results have they achieved through buyer persona research? |
