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Joe Keeley
CEO & Co-Founder at JustiFi
- FinTech
- Entrepreneur
- 📍Minneapolis, MN
Joe Keeley is a dynamic, yet thoughtful entrepreneur and conscious leader. As such, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. JustiFi exists to accelerate the potential of vertical SaaS platforms by bringing optimized embedded payments and beyond payments fintech solutions to bear resulting in increased value for the platform of 3-5X with remarkably lower cost of ownership.
Keeley also founded and grew College Nannies, Sitters & Tutors (CNST), the nation’s largest in-home childcare and tutoring company. CNST disrupted the fragmented in-home childcare market through Keeley’s people leadership, technological innovation and indomitable spirit. Keeley led CNST to over 200 franchises in the USA and United Kingdom (a milestone less than 5% of franchisors achieve) and over 13,000 employees. In 2016, College Nannies, Sitters & Tutors was acquired by Bright Horizons Family Solutions (NYSE: BFAM), the largest corporate sponsored childcare operator globally.
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BOOK NOW FOR your podcast
Joe Keeley
CEO & Co-Founder at JustiFi
- 📍Minneapolis, MN
- FinTech
- Entrepreneur
Joe Keeley is a dynamic, yet thoughtful entrepreneur and conscious leader. As such, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. JustiFi exists to accelerate the potential of vertical SaaS platforms by bringing optimized embedded payments and beyond payments fintech solutions to bear resulting in increased value for the platform of 3-5X with remarkably lower cost of ownership.
Keeley also founded and grew College Nannies, Sitters & Tutors (CNST), the nation’s largest in-home childcare and tutoring company. CNST disrupted the fragmented in-home childcare market through Keeley’s people leadership, technological innovation and indomitable spirit. Keeley led CNST to over 200 franchises in the USA and United Kingdom (a milestone less than 5% of franchisors achieve) and over 13,000 employees. In 2016, College Nannies, Sitters & Tutors was acquired by Bright Horizons Family Solutions (NYSE: BFAM), the largest corporate sponsored childcare operator globally.
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As seen on
“JustiFi provides vertical SaaS platforms with a full suite of embedded fintech tools that can be deployed to their current customer base. Platforms that embrace fintech early can capture new revenue, create a better customer experience and dominate their vertical. Unfortunately, most platforms don’t have the financial resources, in-house expertise or years to spend engineering advanced payment tools.”
Timeline
Jan 2021 - Present
Justifi
CEO & Co-Founder
Jul 2016 - Oct 2019
Bright Horizons
Vice President
Jan 2001 - Apr 2019
College Nannies, Sitters and Tutors
Founder & CEO
Jan 2012 - June 2016
Entrepreneurs’ Organization
Certified Accelerator Trainer
Jun 2010
Ernst & Young
Entrepreneur of the Year
Ask me
| How did you go from building a platform for College Tutors and Nannies to starting a payment and embedded fintech company? |
| What are a few of the key drivers to growing a vertical software business? |
| How and why are startups becoming fintech companies? |
| How is the embedded fintech world evolving? |
| Where should founders start when thinking about embedded payments or adding a fintech layer to their platform? |
