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Joe Keeley
CEO & Co-Founder at JustiFi
- FinTech
- Entrepreneur
- 📍Minneapolis, MN
Joe Keeley is a dynamic, yet thoughtful entrepreneur and conscious leader. As such, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. JustiFi exists to accelerate the potential of vertical SaaS platforms by bringing optimized embedded payments and beyond payments fintech solutions to bear resulting in increased value for the platform of 3-5X with remarkably lower cost of ownership.
Keeley also founded and grew College Nannies, Sitters & Tutors (CNST), the nation’s largest in-home childcare and tutoring company. CNST disrupted the fragmented in-home childcare market through Keeley’s people leadership, technological innovation and indomitable spirit. Keeley led CNST to over 200 franchises in the USA and United Kingdom (a milestone less than 5% of franchisors achieve) and over 13,000 employees. In 2016, College Nannies, Sitters & Tutors was acquired by Bright Horizons Family Solutions (NYSE: BFAM), the largest corporate sponsored childcare operator globally.
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LET'S TALK ABOUT
- Bootstrapping the uber for nannies, sitters, and tutors.
- Making the transition from CNST to building an embedded payments and fintech company.
- Anything related to the rise of vertical software platforms, payments, fintech, and the entrepreneurial journey.
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A sampling of Keeley’s awards and accomplishments include being named the prestigious Ernst & Young “Entrepreneur of The Year”, the “Global Student Entrepreneur of the Year”, “Top 25 under 25 to Watch” by Business Week Magazine, “20 under 30 Who Will Change the World” by Citizen Culture magazine, one of the Minneapolis-St. Paul Business Journal’s “Young Entrepreneurs” and “40 under 40”, Glass Door’s Top 100 Companies to Work For, Minnesota Business 100 Best Companies to Work For, and Entrepreneur Magazine top 100 Franchise concepts many years running.
Keeley volunteers his time with organizations focused on the advancement of education, the arts and entrepreneurship. Keeley is the current Vice Chair of The Children’s Theater Company Board of Governors in Minneapolis, MN, and is a past member of the University of St. Thomas Opus College of Business Board of Governors, past President of the Minnesota chapter of the Entrepreneurs’ Organization and has been appointed by a Minnesota Governor as a Youth Education Representative for the Minnesota Commission on National and Community Service.
BOOK NOW FOR your podcast
Joe Keeley
CEO & Co-Founder at JustiFi
- 📍Minneapolis, MN
- FinTech
- Entrepreneur
Joe Keeley is a dynamic, yet thoughtful entrepreneur and conscious leader. As such, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. JustiFi exists to accelerate the potential of vertical SaaS platforms by bringing optimized embedded payments and beyond payments fintech solutions to bear resulting in increased value for the platform of 3-5X with remarkably lower cost of ownership.
Keeley also founded and grew College Nannies, Sitters & Tutors (CNST), the nation’s largest in-home childcare and tutoring company. CNST disrupted the fragmented in-home childcare market through Keeley’s people leadership, technological innovation and indomitable spirit. Keeley led CNST to over 200 franchises in the USA and United Kingdom (a milestone less than 5% of franchisors achieve) and over 13,000 employees. In 2016, College Nannies, Sitters & Tutors was acquired by Bright Horizons Family Solutions (NYSE: BFAM), the largest corporate sponsored childcare operator globally.
read more
LET'S TALK ABOUT
- Bootstrapping the uber for nannies, sitters, and tutors.
- Making the transition from CNST to building an embedded payments and fintech company.
- Anything related to the rise of vertical software platforms, payments, fintech, and the entrepreneurial journey.
--
A sampling of Keeley’s awards and accomplishments include being named the prestigious Ernst & Young “Entrepreneur of The Year”, the “Global Student Entrepreneur of the Year”, “Top 25 under 25 to Watch” by Business Week Magazine, “20 under 30 Who Will Change the World” by Citizen Culture magazine, one of the Minneapolis-St. Paul Business Journal’s “Young Entrepreneurs” and “40 under 40”, Glass Door’s Top 100 Companies to Work For, Minnesota Business 100 Best Companies to Work For, and Entrepreneur Magazine top 100 Franchise concepts many years running.
Keeley volunteers his time with organizations focused on the advancement of education, the arts and entrepreneurship. Keeley is the current Vice Chair of The Children’s Theater Company Board of Governors in Minneapolis, MN, and is a past member of the University of St. Thomas Opus College of Business Board of Governors, past President of the Minnesota chapter of the Entrepreneurs’ Organization and has been appointed by a Minnesota Governor as a Youth Education Representative for the Minnesota Commission on National and Community Service.
As seen on
“JustiFi provides vertical SaaS platforms with a full suite of embedded fintech tools that can be deployed to their current customer base. Platforms that embrace fintech early can capture new revenue, create a better customer experience and dominate their vertical. Unfortunately, most platforms don’t have the financial resources, in-house expertise or years to spend engineering advanced payment tools.”
Timeline
Jan 2021 - Present
Justifi
CEO & Co-Founder
Jul 2016 - Oct 2019
Bright Horizons
Vice President
Jan 2001 - Apr 2019
College Nannies, Sitters and Tutors
Founder & CEO
Jan 2012 - June 2016
Entrepreneurs’ Organization
Certified Accelerator Trainer
Jun 2010
Ernst & Young
Entrepreneur of the Year
Ask me
How did you go from building a platform for College Tutors and Nannies to starting a payment and embedded fintech company? |
What are a few of the key drivers to growing a vertical software business? |
How and why are startups becoming fintech companies? |
How is the embedded fintech world evolving? |
Where should founders start when thinking about embedded payments or adding a fintech layer to their platform? |