LET'S TALK ABOUT:

• The Healthcare Industry
• Customer Experience
• Healthcare Marketing
• Marketing Automation
• CRM Management

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With a distinct focus on customers, Justin credits much of his success to direct interaction with the membership early in his career, something that he has never stopped doing. "Talking with thousands of people with Medicare and Medicaid showed me the good, the bad and the ugly of insurance, as well as the unique circumstances that these special people are faced with every day," he says. "Because of these interactions, I do my best to always think of the impact on the customer with each decision or recommendation that I make. Our customers have enough stress and challenges in their daily life – their insurance does not need to be another."

Justin combines his health insurance experience with an expertise in consumer behavior and a willingness to explore new marketing approaches, with a goal of clear results and analytics to make sure he and his team consistently push for measurable improvement. He is excited to play a key role in driving PCHP forward, saying, "One of the things that excites me the most about this role is that we get to build something great. When you factor in the knowledge we have from Parkland Health, coupled with what we know and will expand for health insurance, we will be able to make a huge difference in the lives of our current and future members, as well as their communities. I look forward to working with everyone to build a team that helps set that strong foundation."

Justin holds an MBA from Waynesburg University and a BSBA with a dual degree in Marketing and Multimedia from Duquesne University. Before joining PCHP, Justin was based in Pittsburgh, Pennsylvania, with his wife, Dr. Mandi Skerbetz, an Ed.D. from the University of Pittsburgh in the Education of Students with Mental and Physical Disabilities.