• Biohacking for peak performance
• Health optimization via hacking your genes for longevity purposes
• Going against the thought process of one-size-fits-all in healthcare
• Functional genomics with actionable insights
• How life-changing understanding your DNA can be
• Root cause of major health issues we’re facing as a society 
• Reversing disease and illness by understanding your DNA

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Growing up in Vancouver, Canada, in an immigrant household, Kashif developed an industrious entrepreneurial spirit from a young age. Before starting The DNA Company, Kashif advised a number of high-growth start-ups in various industries, including luxury retail, technology, finance, fine arts, healthcare, tourism, and real estate. He participated in over $300 million in revenue in his own retail business before launching consulting services to help others thrive.

This high-paced environment led to Kashif’s health falling apart in his mid-30s. After seeing multiple doctors, the only solution he was presented with was to take pills for six different symptoms, which resulted in taking more pills to address the side effects from the initial prescriptions. 

This breaking point led Kashif down the path of healing himself through a deep understanding of his own DNA by understanding the root cause issues that triggered his health crisis. He walked away from his high-paying consulting practice to start The DNA Company so he could bring personalized health and wellness to those in need.

Science outreach has become a passion project for Kashif. He educates about functional genomics in an accessible format on his podcast, Unpilled, as well as TEDx talks in multiple countries, ABC News, Business Insider, and featured guest on podcasts with Dave Asprey and Ben Greenfield, Dr. Steven Gundry, Jill Carnahan, JJ Virgin, Melissa Ambrosini, and on his Instagram account @kashkhanofficial.

Now seeing his health from a new lens Kashif dove further and started to see the genetic pathways that led to his own family’s challenges and the opportunities to reverse chronic disease. His niece was acting out of character for a couple months in a row and he was able to pinpoint the issue just by looking at her DNA. He has since made it his mission to build The DNA Company into a business that has an impact and whose success is measured not in dollars earned, but in lives improved.