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Kevin Goetz

Founder & CEO at Screen Engine/ASI

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives.

The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts. Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis.

read more

BOOK NOW FOR your podcast

Kevin Goetz

Founder & CEO at Screen Engine/ASI

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives.

The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts. Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis.

read more

As seen on

Ask me

About Audience Testing of Films, TV Shows, and Streaming.
How the concept of targeting demographics is not applicable in marketing any longer. What is a better way to target consumers?
About my next book, "How to Score in Hollywood", and how it will differ from "Audienceology".
About the importance of finding your difference in business.
Tips for Young Filmmakers and getting feedback about their films before they are released.

Podcast agent: Kate N

kate@kitcaster.com

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