FIRST IMPRESSION
When the podcast episode you were interviewed on goes live, there will be a nice lift in website traffic for several days (especially the podcasts with really big audiences).
More than likely, this is the first time these people have been to your website, and you should let them know they are in the right place.
We suggest using a banner or pop-up welcoming the new audience to your site. If you mentioned an offer during the podcast episode, it’s time to deliver on that promise and convert those visitors.
RETARGETING
However, even with a warm welcome and an easy conversion, you’re not going to convert 100% of the traffic at a first impression.
If you can, segment and retarget the traffic to your landing page.
By segmenting your audience in this way, you can speak very directly about the episode they just listened to. The deeper you can connect with your prospects, the greater chance you can convert them into clients and customers.