Leveraging Your Podcast Interviews
Repurposing Podcast Guest Interviews – Resource and Recommendation
What's the ROI from podcast interviews?
Podcasts are the cat’s whiskers — right? Think about it, many of us turn to podcasts to get caught up on current events, schooled in something new and be inspired by listening to entrepreneurial journeys.
If done right, podcasts can deliver a great return for brands. Podcast content can play an integral role at every stage of your marketing and sales process. It is a two-way conversation, and you can guide the conversations towards topics that are beneficial to you.
Bottom line, you get out what you put in; be clear with your intention for each interview.
Are you looking for new sales prospects? Do you want to leverage your expertise and thought leadership? Are you searching for strategic partners? Maybe some of those VC dollars? Podcasts have the potential to deliver these outcomes. In this article, we will explore how to use podcast interviews to
- Generate leads
- Create sales assets
- Validate new products
- Raise money
- Create new opportunities with podcast hosts
1. Generate leads
When the podcast episode you were interviewed on goes live, there will be a nice lift in website traffic for several days (especially the podcasts with really big audiences).
However, even with a warm welcome and an easy conversion, you’re not going to convert 100% of the traffic at first impression.
If you can, segment and retarget the traffic to your landing page.
2. Create sales assets
- Use in email, website, and social media copy
- Use sections in a beginning draft for a whitepaper, guest post, or book
- Use to add relevant search keywords on your website
- Use to generate quotes for presentations
- Use to create product descriptions
- Use to write press pitches
- Use to refresh old brand messaging or webinars
- Edit audio snippets into videos and social media posts
- Use for intro / outros for podcasts and brand videos
- Publish a “highlights” reel in your email signature
- Publish responses to FAQs for sales teams
- Publish key product features and benefits
- Publish new product or culture pieces and share internally
- Publish daily snippets on Linkedin
3. Validate new products
If you can clearly describe the problem and the solution you’re working on AND the audience responds – you just might have something. 🙂
4. Raise money
- Mention in the interview you are preparing to raise a round of funding. Describe your ideal investor relationship and how much money you need.
- Tell a story that demonstrates you can be trusted.
- Describe the opportunity with passion and urgency.
5. Create opportunities with podcast hosts
- Be sure to thank the host for the interview
- Share your interview on all of your social media platforms
- Offer to boost your episode to the host’s audience ($25 goes a long way on Facebook and Instagram)
- Ask about podcast sponsorship opportunities
- Ask if you can make an introduction for them to someone in your network
- Send them a thank you card
- Ask them how you can help them
- Give more 🙂