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Lior Eldan
Co-Founder & COO at Moburst
- Marketing
- Entrepreneur
- đź“ŤTel Aviv, Israel
Lior Eldan is the co-founder and COO of Moburst, a global, digital full-service, mobile-first marketing agency.Â
With deep expertise in organic and paid marketing, Lior has been instrumental in driving innovative strategies that have propelled numerous startups and Fortune 500 companies to success. Under his leadership, Moburst has worked with top brands like Google, Samsung, Uber, Reddit and Pfizer, helping them achieve significant growth. His passion for leveraging data-driven insights and creative solutions has established him as a thought leader in the digital marketing industry.
read more
 BOOK NOW FOR your podcast
Lior Eldan
Co-Founder & COO at Moburst
- đź“ŤTel Aviv, Israel
- Marketing
- Entrepreneur
Lior Eldan is the co-founder and COO of Moburst, a global, digital full-service, mobile-first marketing agency.Â
With deep expertise in organic and paid marketing, Lior has been instrumental in driving innovative strategies that have propelled numerous startups and Fortune 500 companies to success. Under his leadership, Moburst has worked with top brands like Google, Samsung, Uber, Reddit and Pfizer, helping them achieve significant growth. His passion for leveraging data-driven insights and creative solutions has established him as a thought leader in the digital marketing industry.
read more
As seen on
“The deal strengthens the capabilities of Moburst and Uproar, creating a more comprehensive suite of services for clients, Moburst said in a statement. The combination will allow both agencies to provide services including marketing strategy for digital, mobile apps and social media; services for sites and apps; earned media and thought leadership; media planning and buying; and video production.Â
Founded in Israel, Moburst has focused on mobile and digital services, acquiring firms over the past five years to supplement other offerings. The agency noticed client requests for PR support over the past few years, said cofounder Lior Eldan, bringing them to Uproar.”
“Founded in 2013 with Lior Eldan (COO), the company works with both corporates and startups with anything related to the client’s app. Starting as a mobile-only solution for app store optimization, it now offers a variety of services and has helped companies such as Uber, Google, and Israeli foodtech company Redefine Meat, which recently raised $135 million and wanted to revamp its online presence. Mainly, it helps optimize mobile apps so they perform better in Apple and Google’s app stores.“
“In some cases, an overall rebranding process is necessary to refresh the look and feel of the company’s visual presence or signal a change in direction or approach. In some cases, apps that are released in a hurry with a less-than-perfect look and feel to the brand, need to rebrand to catch people’s attention and ultimately secure more downloads over time.“
“Our very first lesson was that if you’re a mobile app that aims to use Instagram to generate traffic to your app, you’re better off using sponsored posts over influencers. This is due to the simple fact that sponsored posts let you share a link to the app store — the ultimate purpose of app advertising.  This might not be an intuitive choice for brands used to promoting products on Instagram via influencers (turning to widely-followed personalities for paid product placement opportunities).“
“Everyone in marketing, especially mobile marketing, knows attention is scarce. With attention spans getting shorter, the challenge of boosting retention and engagement rates grows increasingly difficult. Every push notification competes with screens, reminders and information coming from all directions.“
Timeline
2013 - Present
Moburst
Co-Founder & COO
2019 - Present
Acquisitions by Moburst
Layer. Digital Studio. & Clutch Creative House
2012 - 2013
Percepto
Online Marketing Director
2008 - Oct 2010
Kurve
Head of Online
Ask me
| How do you balance automation with human creativity in marketing? |
| What's the hardest part of running an agency at scale? |
| What are the biggest trends in mobile and digital marketing right now? |
| What challenges come with integrating different businesses into a single agency model? |
| What advice would you give to someone looking to start their own agency? |
