
Mae Karwowski
CEO/FOUNDER, OBVIOUS.LY
Over the last 7 years Mae has grown her bootstrapped company to a $10 million+ annual run rate. Their team of 25 manges a platform of 5 million influencers, for the world’s largest brands.
- Millionaire Maker
- Influencer
- Podcast Pro
- Entrepreneur
- 📍 New York, NY
read more
Let's talk about
- Influencer marketing, obviously
- Internet culture and technology
- Bootstrapping a multi million dollar business
- Being an entrepreneur
- Working with your husband
- How to stay sane as a founder/CEO
- Health/wellness/motivation/organization, etc
- How to make money
- The smartest and newest strategies in marketing
- How to build a brand
- How to build a career as an influencer
- What sets apart good brands and influencers from the mediocre ones
- TIKTOK - What’s happening on TikTok and why that matters for businesses, influencers, and everyone in between
- The role of influencers in politics and the right way for candidates to engage influencers
__
Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Under her leadership since she launched the agency in 2014, Obviously has become the global standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data analysis to inform all strategies.
With thousands of campaigns under her belt, Mae is a recognized expert on the influencer industry and has been widely quoted in the press, appearing in publications such as the New York Times, Wall Street Journal, Financial Times, NPR, CNBC, and the Washington Post.
Obviously’s clients include iconic brands such as Amazon, Ulta, Lyft, Google, Coca-Cola, and Hasbro, and in 2019, Mae won both the Campaign Female Frontier Award and the Adweek Fastest Growing Agency award. Before founding Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i.
Mae graduated from the University of North Carolina at Chapel Hill with a Bachelor's in Philosophy. She lives in Manhattan and loves anything that has to do with a Corgi.

BOOK NOW FOR your podcast
Mae Karwowski
CEO/FOUNDER, OBVIOUS.LY
- Millionaire Maker
- Influencer
- Podcast Pro
- Entrepreneur
- 📍 New York, NY
Obvious.ly is an influencer marketing agency and tech platform.
Over the last 7 years Mae has grown her bootstrapped company to a $10 million+ annual run rate. Their team of 25 manages a platform of 5 million influencers, for the world’s largest brands.
Mae’s audience is larger than 125,000 and she is happy to share your episode with her fans!
read more
Let's talk about
- Influencer marketing, obviously
- Internet culture and technology
- Bootstrapping a multi million dollar business
- Being an entrepreneur
- Working with your husband
- How to stay sane as a founder/CEO
- Health/wellness/motivation/organization, etc
- How to make money
- The smartest and newest strategies in marketing
- How to build a brand
- How to build a career as an influencer
- What sets apart good brands and influencers from the mediocre ones
- TIKTOK - What’s happening on TikTok and why that matters for businesses, influencers, and everyone in between
- The role of influencers in politics and the right way for candidates to engage influencers
__
Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Under her leadership since she launched the agency in 2014, Obviously has become the global standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data analysis to inform all strategies.
With thousands of campaigns under her belt, Mae is a recognized expert on the influencer industry and has been widely quoted in the press, appearing in publications such as the New York Times, Wall Street Journal, Financial Times, NPR, CNBC, and the Washington Post.
Obviously’s clients include iconic brands such as Amazon, Ulta, Lyft, Google, Coca-Cola, and Hasbro, and in 2019, Mae won both the Campaign Female Frontier Award and the Adweek Fastest Growing Agency award. Before founding Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i.
Mae graduated from the University of North Carolina at Chapel Hill with a Bachelor's in Philosophy. She lives in Manhattan and loves anything that has to do with a Corgi.
BOOK NOW FOR your podcast
Mae Karwowski
CEO/Founder, Obvious.ly
- 📍 New York, NY
- Millionaire Maker
- Influencer
- Entrepreneur
Obvious.ly is an influencer marketing agency and tech platform.
Over the last 7 years Mae has grown her bootstrapped company to a $10 million+ annual run rate. Their team of 25 manages a platform of 5 million influencers, for the world’s largest brands.
Mae’s audience is larger than 125,000 and she is happy to share your episode with her fans!
read more
Let's talk about
- Influencer marketing, obviously
- Internet culture and technology
- Bootstrapping a multimillion dollar business
- Being an entrepreneur
- Working with your husband
- How to stay sane as a founder and CEO, including health, wellness, motivation, and organization
- The smartest and newest strategies in marketing
- How to build a brand
- How to build a career as an influencer
- What sets apart good brands and influencers from the mediocre ones
- All things TikTok, including the latest trends and why they matter to brands, influencers, and everyone in between
- The role of influencers in politics and the right way for candidates to engage influencers
__
Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Under her leadership since she launched the agency in 2014, Obviously has become the global standard of influencer marketing by providing the best full service client experience, managing complexity and scale of influencer work, and using data analysis to inform all strategies.
With thousands of campaigns under her belt, Mae is a recognized expert on the influencer industry and has been widely quoted in the press, appearing in publications such as the New York Times, Wall Street Journal, Financial Times, NPR, CNBC, and the Washington Post.
Obviously’s clients include iconic brands such as Amazon, Ulta, Lyft, Google, Coca-Cola, and Hasbro, and in 2019, Mae won both the Campaign Female Frontier Award and the Adweek Fastest Growing Agency award. Before founding Obviously, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca-Cola with the agency 360i.
Mae graduated from the University of North Carolina at Chapel Hill with a Bachelor's in Philosophy. She lives in Manhattan and loves anything that has to do with a Corgi.
Last seen in
Jun 12, 2020
Apr 10, 2020
Jan 9, 2020
Financial Times
Ask me
What are some of the biggest and most frequent misconceptions about influencer marketing and social media? |
How do you build/bootstrap a multimillion $ business? |
How do you make money as an influencer? |
Why are social media and influencer marketing important? |
How can a brand best utilize influencers to grow? |