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Matt Krayton
Founder & Principal at Publitics
- Politics
- PR
- Entrepreneur
- 📍Caldwell, NJ
Matt is the Founder of Publitics. He provides counsel to campaigns at the local, state and federal levels as well as to clients in the private and public sectors. Most recently, Matt worked on special projects during the 2020 presidential campaign including having helped create President Joe Biden’s viral “We Just Did” hat.
He is currently an adjunct professor in Centenary University’s Business Department, teaching in their first-of-its-kind social media program. Prior to founding Publitics, Matt worked at Fairleigh Dickinson University’s PublicMind Poll and later taught freshman seminar for political science students and in the Law in the Liberal Arts program as an adjunct instructor.
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BOOK NOW FOR your podcast
Matt Krayton
Founder & Principal at Publitics
- 📍Caldwell, NJ
- Politics
- PR
- Entrepreneur
Matt is the Founder of Publitics. He provides counsel to campaigns at the local, state and federal levels as well as to clients in the private and public sectors. Most recently, Matt worked on special projects during the 2020 presidential campaign including having helped create President Joe Biden’s viral “We Just Did” hat.
He is currently an adjunct professor in Centenary University’s Business Department, teaching in their first-of-its-kind social media program. Prior to founding Publitics, Matt worked at Fairleigh Dickinson University’s PublicMind Poll and later taught freshman seminar for political science students and in the Law in the Liberal Arts program as an adjunct instructor.
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As seen on
A new ad being run by The Lincoln Project on the second anniversary of the January 6 protest at the U.S. Capitol was produced by Publitics, a New Jersey-based consulting firm run by Henry de Koninck and Matt Krayton.
The 30-second ad, “Violence” features footage of the events of January 6 with the voice of Robert F. Kennedy and his speech on the day after the assassination of the Rev. Dr. Martin Luther King in April, 1968.
Steering clear of political ads during election season can be tough, especially when the messages are texted right to your phone.
“Particularly in a swing state like Pennsylvania, there’s a lot of attention being paid to voters,” Matt Krayton told PBS39.
Krayton runs Publitics, a consulting company that helps organizations, including some democratic groups, with digital marketing. He says many political organizations are turning to text messaging, also known as peer-to-peer texting, to reach voters.
Publitics, a top New Jersey public affairs and political consulting firm, is expanding to the nation’s capital.
Jennica Sims has joined the company as a director and will work for Publitics in Washington, Matt Krayton and Henry de Koninck, the firm’ principals, announced today.
“A ramped up Washington, D.C. presence, under Jennica’s watch, marks continued success for our team and will help us in our mission to continually bring our clients best-in-class strategic counsel,” Krayton said.
Matt Krayton, who teaches digital media topics at Centenary University, says he’d like to see more public officials condemn the practice.
“Doxing is effective at intimidating people and that’s why it’s being used to intimidate election officials,” Krayton told PBS39. “Prior to this election cycle, most Americans would not have heard of a board of canvassers or board of elections, let alone know the names of those individuals. It’s unfortunate that by doing their jobs, they’re putting themselves in harm’s way.”
Timeline
Jun 2012 - Present
Publitics
Founder/Principal
Mar 2017 - Present
Centenary University
Adjunct Professor
Ask me
| What inspired you to start Publitics, and how has it evolved over time? |
| How are business and politics intersecting and how does it impact strategy for executives and brands? |
| What does the political landscape look like as we get into the 2024 presidential election cycle? |
| Can you share any examples of successful strategies you've developed for branding political campaigns? |
| What do you think are the most important factors in effective communication in politics and how can they be applied to businesses? |
| How has social media changed the way political campaigns are run, and what are some challenges that come with it? |
| What role do you think polling plays in political campaigns, and how has it changed in recent years? |
| What lessons have you learned from working on campaigns including the 2020 presidential campaign? |
| How will emerging technology, including AI impact communications both on campaigns and for business? |
