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Matt McLean
Founder & Chief Uncle at Uncle Matt's Organic
- Organic
- CPG
- Entrepreneur
- 📍Clermont, FL
Matt McLean is a pioneer, agriculture activist and entrepreneur in the organic farming and food movements. A seventh generation Floridian, Matt’s citrus roots date back four generations to his great grandfather who farmed without the use of harmful pesticides or synthetic fertilizers. Matt founded Uncle Matt’s Organic in 1999 with three acres in his Dad’s backyard. Uncle Matt’s is now the largest organic orange juice brand and the number one selling OJ and grapefruit juice in the U.S. with a full line of organic beverages sold nationwide in over 20,000+ stores.
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LET'S TALK ABOUT
- Growing a CPG company from the ground up
- Beverage trends and functional drinks
- The state of citrus greening disease
- CPG industry do's and don'ts
Fast cycle innovation - Organic farming: trends, news, and why organic matters
- Sustainability
- Regenerative agriculture
- Organic and climate change
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EDUCATIONAL BACKGROUND:
Bachelor of Science in Business Administration 1993
University of Florida with a minor in Economics
AWARDS:
Produce Business Magazine “40 under 40” Award
Orlando Sentinel Culinary Hall of Fame
2020 NEXTY Award Winner, Best New Organic Beverage
MEMBERSHIPS:
Organic Trade Association board member 2005-2014; Board President 2012-13, Secretary 2011, Vice President 2009-2010
Organic Farming Research Foundation, Florida Organic Growers
IFAS Ag Advisory Committee, Lake County, Florida
Citrus Disease Subcommittee, NAREEE advisory board member
Rodale Institute, Your Two Cents, founding member
BOOK NOW FOR your podcast
Matt McLean
Founder & Chief Uncle at Uncle Matt's Organic
- 📍Clermont, FL
- Organic
- CPG
- Entrepreneur
Matt McLean is a pioneer, agriculture activist and entrepreneur in the organic farming and food movements. A seventh generation Floridian, Matt’s citrus roots date back four generations to his great grandfather who farmed without the use of harmful pesticides or synthetic fertilizers. Matt founded Uncle Matt’s Organic in 1999 with three acres in his Dad’s backyard. Uncle Matt’s is now the largest organic orange juice brand and the number one selling OJ and grapefruit juice in the U.S. with a full line of organic beverages sold nationwide in over 20,000+ stores.
read more
LET'S TALK ABOUT
- Growing a CPG company from the ground up
- Beverage trends and functional drinks
- The state of citrus greening disease
- CPG industry do's and don'ts
Fast cycle innovation - Organic farming: trends, news, and why organic matters
- Sustainability
- Regenerative agriculture
- Organic and climate change
--
EDUCATIONAL BACKGROUND:
Bachelor of Science in Business Administration 1993
University of Florida with a minor in Economics
AWARDS:
Produce Business Magazine “40 under 40” Award
Orlando Sentinel Culinary Hall of Fame
2020 NEXTY Award Winner, Best New Organic Beverage
MEMBERSHIPS:
Organic Trade Association board member 2005-2014; Board President 2012-13, Secretary 2011, Vice President 2009-2010
Organic Farming Research Foundation, Florida Organic Growers
IFAS Ag Advisory Committee, Lake County, Florida
Citrus Disease Subcommittee, NAREEE advisory board member
Rodale Institute, Your Two Cents, founding member
As seen on
“Uncle Matt’s Organic Ultimate Athlete is a new Pre-Workout Performance Shot that was created in collaboration with the Denver Broncos’ in-house chef. This functional wellness shot is made with a proprietary blend of organic beets, orange juice, coconut water, ginger and lemon juice, and it’s designed to boost athletic performance, hydrate and reduce oxidative stress.”
“To get similar bloat-blasting benefits in a store-bought beverage, Manaker recommends Uncle Matt’s Organic Ultimate Defense. Manaker, who is a partner with Uncle Matt’s, explains that the drink was formulated with immune support in mind, but some of the ingredients used can also have a surprising effect on bloat.”
“I was blown away when I first tried Uncle Matt’s Organic Ultimate Defense Juice ($8). Try and imagine a combo of spicy turmeric and ginger mixed with naturally sweet oranges and a dash of pineapple, and you have Ultimate Defense. Yes, many of these ingredients may help support immune health (that is initially what drew me to this option), but surprisingly, this combo simply screams fall. It’s quickly become my favorite drink on a crisp morning and the one ingredient needed to make my favorite autumn mocktail.”
“Opting for an orange juice with added turmeric may deliver even more anti-inflammatory effects. Uncle Matt’s Organic Ultimate Defense is made with organic oranges and 500 milligrams of organic turmeric per 8-ounce serving. A compound found in turmeric, called curcumin, has anti-inflammatory properties.”
“If you’re on the prowl for some high-quality orange juice at the grocery store, look no further than Uncle Matt’s. Uncle Matt’s is made with organic oranges. The fruit in this juice is grown without the use of synthetic pesticides or GMOs. The juice also doesn’t contain any added sugar, isn’t made from concentrate, and there are no weird thickeners or artificial colorings. The process for squeezing the organic oranges in this juice uses less pressure in order to diminish any potential bitterness from the peel.”
“If you’re looking to incorporate more organic products into your breakfast routine, be sure to snag a bottle of Uncle Matt’s Organic Orange Juice.
While the organic label may draw you in, Josh Rink in the Test Kitchen says that’s just the start: ‘It has a lemony sparkle; light and bright in flavor with balanced sweetness.'”
“Uncle Matt’s calls itself ‘the nation’s number one selling organic orange juice company,’ and after a few sips, our tasters could see why. Kate noticed it was slightly lighter than other juices—more of a saffron yellow than a lustrous ochre, and she loved its sweetness that held up well to the juice’s squeeze of acidity.”
Timeline
Jun 1999 - Present
Uncle Matt’s Organic
CEO & Founder

Ask me
| If you could go back to 1999 and give yourself some advice, what would that advice be? |
| What are some of the trends within the beverage space that you see taking off, and which ones are sunsetting? |
| What's the playbook for starting a brand from the ground up? |