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Melissa Sargeant

CMO at Litmus

Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, and event management.

Prior to Litmus, Melissa was CMO at customer experience leader SugarCRM and at e-commerce innovator ChannelAdvisor (ECOM).

With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding.

Melissa’s reach is over 50K, and she would be happy to let her network know to listen in!

read more
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BOOK NOW FOR your podcast

Melissa Sargeant

CMO at Litmus

Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, and event management.

Prior to Litmus, Melissa was CMO at customer experience leader SugarCRM and at e-commerce innovator ChannelAdvisor (ECOM).

With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding.

Melissa’s reach is over 50K, and she would be happy to let her network know to listen in!

read more

BOOK NOW FOR your podcast

Melissa Sargeant

CMO at Litmus

Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, and event management.

Prior to Litmus, Melissa was CMO at customer experience leader SugarCRM and at e-commerce innovator ChannelAdvisor (ECOM).

With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding.

Melissa’s reach is over 50K, and she would be happy to let her network know to listen in!

read more

As seen on

he most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing.

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Timeline

Oct 2019 - Present

Litmus

CMO

litmus logo

Oct 2019 - Present

Feb 2021 - Present

CMO Huddles

Founding Member

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Feb 2021 - Present

Nov 2018 - Oct 2019

Sugar CRM

CMO

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Nov 2018 - Oct 2019

May 2016 - Nov 2018

ChannelAdvisor

CMO

ChannelAdvisor Stacked Logo Standard

May 2016 - Nov 2018

Oct 2014 - May 2016

Avalara

VP of Marketing

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Oct 2014 - May 2016

Apr 2010 - Oct 2014

CA Technologies

Senior Director, Product Marketing

CA Technologies logo.svg

Apr 2010 - Oct 2014

Ask me

How has the role of CMO changed since your first stint in the position?
What are people doing right and where are the biggest areas for improvement in terms of optimizing email marketing?
What are the services that Litmus offers and how do they solve problems for email marketers?
Why is the pre-send phase of your email strategy the most important?
What are some of the key metrics that you are looking at when judging success, especially as it relates to email marketing? We all know that open rates and click-through are important, but what are some of the other areas you’re looking to optimize?

Podcast agent:

@kitcaster.com