Melissa Sargeant
CMO at Litmus
Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, and event management.
Prior to Litmus, Melissa was CMO at customer experience leader SugarCRM and at e-commerce innovator ChannelAdvisor (ECOM).
With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding.
Melissa’s reach is over 50K, and she would be happy to let her network know to listen in!
- Marketing
- Entrepreneur
- Executive
- 📍Releigh, NC
read more
BOOK NOW FOR your podcast
Melissa Sargeant
CMO at Litmus
- Marketing
- Entrepreneur
- Executive
- 📍Releigh, NC
Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, and event management.
Prior to Litmus, Melissa was CMO at customer experience leader SugarCRM and at e-commerce innovator ChannelAdvisor (ECOM).
With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding.
Melissa’s reach is over 50K, and she would be happy to let her network know to listen in!
read more
BOOK NOW FOR your podcast
Melissa Sargeant
CMO at Litmus
- 📍Releigh, NC
- Marketing
- Entrepreneur
- Executive
Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, and event management.
Prior to Litmus, Melissa was CMO at customer experience leader SugarCRM and at e-commerce innovator ChannelAdvisor (ECOM).
With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding.
Melissa’s reach is over 50K, and she would be happy to let her network know to listen in!
read more
As seen on
he most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing.
Timeline
Oct 2019 - Present
Litmus
CMO
Feb 2021 - Present
CMO Huddles
Founding Member
Nov 2018 - Oct 2019
Sugar CRM
CMO
May 2016 - Nov 2018
ChannelAdvisor
CMO
Oct 2014 - May 2016
Avalara
VP of Marketing
Apr 2010 - Oct 2014
CA Technologies
Senior Director, Product Marketing
Ask me
| How has the role of CMO changed since your first stint in the position? |
| What are people doing right and where are the biggest areas for improvement in terms of optimizing email marketing? |
| What are the services that Litmus offers and how do they solve problems for email marketers? |
| Why is the pre-send phase of your email strategy the most important? |
| What are some of the key metrics that you are looking at when judging success, especially as it relates to email marketing? We all know that open rates and click-through are important, but what are some of the other areas you’re looking to optimize? |
