BOOK NOW FOR your podcast
Michelle Bassett
Founder at BizQor
- Digital Marketing
- Entrepreneur
- 📍Atlanta, GA
Michelle A. Bassett’s journey is a testament to resilience and the power of self-learning. Born into poverty and spending her early years in the projects of Queens, NY, she grappled with a subpar education system, a less-than-ideal family dynamic, and, to top it all off, dyslexia. Despite her challenges, she was not only the first in her family to graduate college but also went on to earn a master’s degree and postgraduate certificates.
Her professional journey began with a bachelor’s degree in behavior analysis in 2011, leading to a master’s in internet marketing in 2013. Michelle quickly discovered that her unique blend of statistical behavioral understanding and digital marketing expertise set her apart in her field. She helped many brands thrive, even before terms like “conversion rate optimization” became mainstream. As her career evolved, she expanded her skills by earning a data science certificate from Emory University in 2017.
read more
Â
LET'S TALK ABOUT
- Marketing
- Data
- Entrepreneurship
- AI
--
In addition to her multitude of roles, Michelle has a distinguished portfolio as a consultant. She has worked with globally recognized companies such as Coca-Cola, IBM, RedHat, NextDoor, Snap (formerly Snapchat), Mailchimp, Best Buy, and the parent company of Burger King and Popeyes, RBI. She has also forged productive partnerships with nonprofit organizations and associations including United Way, ASME (The American Society of Mechanical Engineers), and Teach.org. Further extending her reach, Michelle has ventured into the realm of government contracting, providing valuable services to both local and federal government entities. Her responsibilities have spanned setting up marketing campaigns, running data sets, migrating data platforms, and implementing data governance. She has also played a crucial role in strategizing product launches, mapping customer journeys, optimizing SEO, and providing general business consulting through discussions and breakout rooms. With each engagement, Michelle leverages her comprehensive skill set to deliver effective solutions tailored to her clients' unique needs.
Furthermore, Michelle has operated behind the scenes with some prominent figures in the online sphere, particularly in the MLM, fitness, and e-commerce industries. Though less publicly visible, her work with these online influencers and businesses further demonstrates her diverse range of expertise and her adaptability in applying her skills to various sectors. This experience adds another layer to her consulting portfolio, reinforcing her reputation as a versatile and trusted guide in the realm of digital marketing and business strategy.
Today, Michelle is recognized for her abilities in internet marketing, business intelligence, and business strategy. She is celebrated for her knack for simplifying complex concepts, presenting them as easily digestible, actionable roadmaps. This has allowed her to provide exceptional service not just to big names and brands, but also to small businesses aspiring to take their operations to the next level.
At the heart of her brand are two core values: Transparency and Integrity. She believes in the importance of clear communication in building strong, successful relationships with her clients. She is not just a guide but a partner in their journey to success, helping them avoid pitfalls and paving the path to their business growth. Michelle A. Bassett is more than an internet marketing professional - she's a beacon of hope and success in the digital marketing world.
BOOK NOW FOR your podcast
Michelle Bassett
Founder at BizQor
- 📍Atlanta, GA
- Digital Marketing
- Entrepreneur
Michelle A. Bassett’s journey is a testament to resilience and the power of self-learning. Born into poverty and spending her early years in the projects of Queens, NY, she grappled with a subpar education system, a less-than-ideal family dynamic, and, to top it all off, dyslexia. Despite her challenges, she was not only the first in her family to graduate college but also went on to earn a master’s degree and postgraduate certificates.
Her professional journey began with a bachelor’s degree in behavior analysis in 2011, leading to a master’s in internet marketing in 2013. Michelle quickly discovered that her unique blend of statistical behavioral understanding and digital marketing expertise set her apart in her field. She helped many brands thrive, even before terms like “conversion rate optimization” became mainstream. As her career evolved, she expanded her skills by earning a data science certificate from Emory University in 2017.
read more
Â
LET'S TALK ABOUT
- Marketing
- Data
- Entrepreneurship
- AI
--
In addition to her multitude of roles, Michelle has a distinguished portfolio as a consultant. She has worked with globally recognized companies such as Coca-Cola, IBM, RedHat, NextDoor, Snap (formerly Snapchat), Mailchimp, Best Buy, and the parent company of Burger King and Popeyes, RBI. She has also forged productive partnerships with nonprofit organizations and associations including United Way, ASME (The American Society of Mechanical Engineers), and Teach.org. Further extending her reach, Michelle has ventured into the realm of government contracting, providing valuable services to both local and federal government entities. Her responsibilities have spanned setting up marketing campaigns, running data sets, migrating data platforms, and implementing data governance. She has also played a crucial role in strategizing product launches, mapping customer journeys, optimizing SEO, and providing general business consulting through discussions and breakout rooms. With each engagement, Michelle leverages her comprehensive skill set to deliver effective solutions tailored to her clients' unique needs.
Furthermore, Michelle has operated behind the scenes with some prominent figures in the online sphere, particularly in the MLM, fitness, and e-commerce industries. Though less publicly visible, her work with these online influencers and businesses further demonstrates her diverse range of expertise and her adaptability in applying her skills to various sectors. This experience adds another layer to her consulting portfolio, reinforcing her reputation as a versatile and trusted guide in the realm of digital marketing and business strategy.
Today, Michelle is recognized for her abilities in internet marketing, business intelligence, and business strategy. She is celebrated for her knack for simplifying complex concepts, presenting them as easily digestible, actionable roadmaps. This has allowed her to provide exceptional service not just to big names and brands, but also to small businesses aspiring to take their operations to the next level.
At the heart of her brand are two core values: Transparency and Integrity. She believes in the importance of clear communication in building strong, successful relationships with her clients. She is not just a guide but a partner in their journey to success, helping them avoid pitfalls and paving the path to their business growth. Michelle A. Bassett is more than an internet marketing professional - she's a beacon of hope and success in the digital marketing world.
As seen on
Timeline
Oct 2018 - Present
RentPath
Data Governance Engineer

Feb 2018 - Sep 2018
MERGE Atlanta, Dodge Communications + AVID Design
Digital Campaign Manager

Feb 2014 - Feb 2018
Digital Marketing Advisers
Digital Marketing Speaker, Advisor & Trainer
Feb 2015 - Oct 2017
YP, The Real Yellow Pages
SEM Campaign Manager- South FL POD Lead – Accounts $2,000+

Feb 2013 - Feb 2015
Miller & Brown Law
Director of Digital Marketing
2006 - 2015
Freelance
Funnel Hacker, Lead Generationist & Master Consultant
2012 - 2013
Digital Marketing Advisers
Digital Marketing Team Lead
2012
Killer Shark Marketing
SEO Consultant – Contractor
2010 - 2011
Snehta
Digital Media Consultant
2007 - 2009
Success Point
Digital Optimization Specialist
Aug 2007 - 2008
Penn Multi-Media
Junior Marketing Associate
Ask me
| As someone who had to overcome significant challenges early in life, how have these experiences influenced your approach to problem-solving in business and marketing? |
| You've managed to successfully merge your background in behavioral analysis with your expertise in internet marketing. Can you share a specific instance where this unique combination led to a breakthrough or a remarkable outcome? |
| Given your experience with global corporations, online influencers, and government entities, how does your approach differ when dealing with these various sectors, and what remains consistent? |
| How have your core values of Transparency and Integrity influenced the way you engage with clients and navigate the complexities of digital marketing and business strategy? |
| As technology continues to advance and the digital landscape evolves, what are the key skills you believe future professionals in digital marketing and business intelligence need to cultivate? |