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Michelle Bassett

Founder at BizQor

Michelle A. Bassett’s journey is a testament to resilience and the power of self-learning. Born into poverty and spending her early years in the projects of Queens, NY, she grappled with a subpar education system, a less-than-ideal family dynamic, and, to top it all off, dyslexia. Despite her challenges, she was not only the first in her family to graduate college but also went on to earn a master’s degree and postgraduate certificates.

Her professional journey began with a bachelor’s degree in behavior analysis in 2011, leading to a master’s in internet marketing in 2013. Michelle quickly discovered that her unique blend of statistical behavioral understanding and digital marketing expertise set her apart in her field. She helped many brands thrive, even before terms like “conversion rate optimization” became mainstream. As her career evolved, she expanded her skills by earning a data science certificate from Emory University in 2017.

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BOOK NOW FOR your podcast

Michelle Bassett

Founder at BizQor

Michelle A. Bassett’s journey is a testament to resilience and the power of self-learning. Born into poverty and spending her early years in the projects of Queens, NY, she grappled with a subpar education system, a less-than-ideal family dynamic, and, to top it all off, dyslexia. Despite her challenges, she was not only the first in her family to graduate college but also went on to earn a master’s degree and postgraduate certificates.

Her professional journey began with a bachelor’s degree in behavior analysis in 2011, leading to a master’s in internet marketing in 2013. Michelle quickly discovered that her unique blend of statistical behavioral understanding and digital marketing expertise set her apart in her field. She helped many brands thrive, even before terms like “conversion rate optimization” became mainstream. As her career evolved, she expanded her skills by earning a data science certificate from Emory University in 2017.

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As seen on

Timeline

Oct 2018 - Present

RentPath

Data Governance Engineer

Oct 2018 - Present

Feb 2018 - Sep 2018

MERGE Atlanta, Dodge Communications + AVID Design

Digital Campaign Manager

Feb 2018 - Sep 2018

Feb 2014 - Feb 2018

Digital Marketing Advisers

Digital Marketing Speaker, Advisor & Trainer

Feb 2014 - Feb 2018

Feb 2015 - Oct 2017

YP, The Real Yellow Pages

SEM Campaign Manager- South FL POD Lead – Accounts $2,000+

Feb 2015 - Oct 2017

Feb 2013 - Feb 2015

Miller & Brown Law

Director of Digital Marketing

Feb 2013 - Feb 2015

2006 - 2015

Freelance

Funnel Hacker, Lead Generationist & Master Consultant

2006 - 2015

2012 - 2013

Digital Marketing Advisers

Digital Marketing Team Lead

2012 - 2013

2012

Killer Shark Marketing

SEO Consultant – Contractor

2012

2010 - 2011

Snehta

Digital Media Consultant

2010 - 2011

2007 - 2009

Success Point

Digital Optimization Specialist

2007 - 2009

Aug 2007 - 2008

Penn Multi-Media

Junior Marketing Associate

Aug 2007 - 2008

Ask me

As someone who had to overcome significant challenges early in life, how have these experiences influenced your approach to problem-solving in business and marketing?
You've managed to successfully merge your background in behavioral analysis with your expertise in internet marketing. Can you share a specific instance where this unique combination led to a breakthrough or a remarkable outcome?
Given your experience with global corporations, online influencers, and government entities, how does your approach differ when dealing with these various sectors, and what remains consistent?
How have your core values of Transparency and Integrity influenced the way you engage with clients and navigate the complexities of digital marketing and business strategy?
As technology continues to advance and the digital landscape evolves, what are the key skills you believe future professionals in digital marketing and business intelligence need to cultivate?

Podcast agent: Kate N

kate@kitcaster.com

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