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Mona Kinal

CMO at G2A.COM

Mona, a seasoned expert in brand strategy and brand management with a deep-rooted expertise in 360-degree marketing communication, boasts an impressive career spanning over two decades. Mona’s extensive experience includes her role as the Head of Communications Emerging Markets at Viacom, where she wielded a strategic prowess across more than 110 markets in Central and Eastern Europe, the Middle East, Africa, and India. Her influence also rippled through roles such as Head of Communications Central Europe at Discovery Networks Europe and Head of Consumer Communications Central and Eastern Europe at the esteemed international agency MMD Public Relations.

Prior to her current position at G2A.COM, Mona made significant contributions to the retail industry and global leaders in omnichannel sales. She first took the reins as the CMO of 4F, 4F Junior, and 4Faces in OTCF SA. Her journey continued as the CMO within the renowned Kazar Group and reached new heights as she assumed the role of CMO and Executive Team Member at the Empik Group.

Today, as the CMO at G2A.COM, Mona is at the forefront of the world’s largest global marketplace for digital entertainment, offering an expansive array of games, gift cards, and software. Her wealth of experience and leadership makes her an undeniable thought leader within her industry, driving innovation and shaping the future of digital entertainment.

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BOOK NOW FOR your podcast

Mona Kinal

CMO at G2A.COM

Mona, a seasoned expert in brand strategy and brand management with a deep-rooted expertise in 360-degree marketing communication, boasts an impressive career spanning over two decades. Mona’s extensive experience includes her role as the Head of Communications Emerging Markets at Viacom, where she wielded a strategic prowess across more than 110 markets in Central and Eastern Europe, the Middle East, Africa, and India. Her influence also rippled through roles such as Head of Communications Central Europe at Discovery Networks Europe and Head of Consumer Communications Central and Eastern Europe at the esteemed international agency MMD Public Relations.

Prior to her current position at G2A.COM, Mona made significant contributions to the retail industry and global leaders in omnichannel sales. She first took the reins as the CMO of 4F, 4F Junior, and 4Faces in OTCF SA. Her journey continued as the CMO within the renowned Kazar Group and reached new heights as she assumed the role of CMO and Executive Team Member at the Empik Group.

Today, as the CMO at G2A.COM, Mona is at the forefront of the world’s largest global marketplace for digital entertainment, offering an expansive array of games, gift cards, and software. Her wealth of experience and leadership makes her an undeniable thought leader within her industry, driving innovation and shaping the future of digital entertainment.

read more

As seen on

Timeline

Jul 2022 - Present

G2A.COM

CMO

Jul 2022 - Present

Jan 2020 - Apr 2022

Empik Group

CMO

Jan 2020 - Apr 2022

Mar 2018 - Oct 2019

KAZAR GROUP

CMO

Mar 2018 - Oct 2019

Aug 2015 - Feb 2018

OTCF S.A.

Global Marketing Director / CMO

Aug 2015 - Feb 2018

Ask me

How have consumer preferences and technology advancements shaped the industry, and how has G2A adapted to stay ahead in the dynamic landscape?
What are the best ways to craft a successful global brand strategy? How have you managed to maintain a cohesive brand identity while respecting diverse market nuances?
Knowing that innovation in the digital entertainment industry is crucial, could you share some insights into how G2A continues to lead and innovate in this space?
What role does your brand strategy play in fostering innovation?
How is developing a brand for an online community different from developing an ecommerce brand? What are the unique challenges?

Podcast agent: Olivia L

olivia.l@kitcaster.com

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