
Paula Thomas
Host of Let's Talk Loyalty
Paula Thomas is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world’s top brands.
As host and creator of “Let’s Talk Loyalty” & author of “Driving Loyalty in Convenience Retail”, Paula’s clients have included Three Ireland Limited (formerly Telefonica O2 Ireland), Electric Ireland, AIB, Avios and The Entertainer Group.
“Let’s Talk Loyalty” features interviews with some of the world’s top industry professionals from leading practitioners for programs like the AAAdvantage program to leading academics and consultants who love the power that this marketing approach brings to leading brands.
Paula’s reach is over 10,000 and she would be happy to let her network know to listen in!
- Loyalty Marketing
- Podcast Host
- 📍Dubai, UAE
read more
As Founder and CEO of Pain Care Labs Pain Relief, Dr. Amy Baxter’s mission is to eliminate unnecessary pain. She invented and patented VibraCool® Vibrating Cryotherapy to treat tendinitis and decrease opioid use, and her Buzzy® device has been used to control needle pain for over 32 million needle procedures. She has been named a Healthcare GameChanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc. She is currently developing a wearable VibraCool Low Back pain reliever to accompany VibraCool Knee Pain and VibraCool Elbow Tendinitis Relief, and exploring regenerative implications of thermal and vibratory energy. After graduating from Yale University and Emory School of Medicine, she completed pediatrics residency and child abuse and emergency pediatrics fellowships. Prior to becoming a full-time CEO, double-boarded pediatric emergency physician Dr. Baxter founded and directed PEMA Emergency Research, Scottish Rite, Children’s Healthcare of Atlanta. Federally funded for her work in needle pain management, she has published multiple first author papers and textbook chapters and lectures nationally and internationally on sedation, procedural pain management, and the incidence, cause and consequences of needle phobia. To develop her neuromodulation pain reduction platform, Dr. Baxter was awarded a 1.1MM Fast-Track SBIR by the NIH. She wrote the patents for cooling and vibration utilization to decrease pain, and prepared and filed the FDA 510K submission for medical devices, securing the FDA expansion of the utilization to include muscle pain and cosmetic injection pain control. A founding Board Member of the Society for Pediatric Sedation, additional experience includes the Standish board for hospital pain relief, Trustee of the Robert A. Heinlein Butler Library, Editorial Boards of Medscape and Elsevier Pediatrics, and Board Member of the International Women’s Forum Georgia Chapter. She has been named a Fellow of the American Academy of Pediatrics and the American College of Emergency Physicians. Dr. Baxter reviews for multiple scholarly journals, conferences, and national and international grant boards. Speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx and TEDMED. Dr. Baxter is known for creating and validating the BARF nausea scale for children with cancer. She is also known for turning down Mark Cuban, Robert, and Mr. Wonderful on Shark Tank.

BOOK NOW FOR your podcast
Paula Thomas
Host of Let's Talk Loyalty
- Loyalty Marketing
- Podcast Host
- 📍Dubai, UAE
Paula Thomas is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world’s top brands.
As host and creator of “Let’s Talk Loyalty” & author of “Driving Loyalty in Convenience Retail”, Paula’s clients have included Three Ireland Limited (formerly Telefonica O2 Ireland), Electric Ireland, AIB, Avios and The Entertainer Group.
“Let’s Talk Loyalty” features interviews with some of the world’s top industry professionals from leading practitioners for programs like the AAAdvantage program to leading academics and consultants who love the power that this marketing approach brings to leading brands.
Paula’s reach is over 10,000 and she would be happy to let her network know to listen in!
read more
LET'S TALK ABOUT DEALING WITH AND REDUCING PAIN
- WELLNESS: Emotional well being - how to cope with chronic pain
- SITUATIONAL PAIN - Pull a muscle? Bad back?
- ICE vs HEAT in reducing pain
- RICE - Rest, Ice, Compression & Elevation
- And now VIBRATION - literally shake that pain away
- PILLS: When to ask your doctor for pain pills and how / when to avoid
- OVER THE COUNTER:
- The pros and cons to using topical anaesthetics
--
As Founder and CEO of Pain Care Labs Pain Relief, Dr. Amy Baxter’s mission is to eliminate unnecessary pain.
She invented and patented VibraCool® Vibrating Cryotherapy to treat tendinitis and decrease opioid use, and her Buzzy® device has been used to control needle pain for over 32 million needle procedures. She has been named a Healthcare GameChanger, Healthcare Transformer, Wall Street Journal “Idea Person”, Most Innovative CEO of the Year by GA Bio, a Top 10 Disruptors in Medical Tech, and “Top Women in Tech to Watch” by Inc. She is currently developing a wearable VibraCool Low Back pain reliever to accompany VibraCool Knee Pain and VibraCool Elbow Tendinitis Relief, and exploring regenerative implications of thermal and vibratory energy.
After graduating from Yale University and Emory School of Medicine, she completed pediatrics residency and child abuse and emergency pediatrics fellowships. Prior to becoming a full-time CEO, double-boarded pediatric emergency physician Dr. Baxter founded and directed PEMA Emergency Research, Scottish Rite, Children’s Healthcare of Atlanta.
Federally funded for her work in needle pain management, she has published multiple first author papers and textbook chapters and lectures nationally and internationally on sedation, procedural pain management, and the incidence, cause and consequences of needle phobia. To develop her neuromodulation pain reduction platform, Dr. Baxter was awarded a 1.1MM Fast-Track SBIR by the NIH. She wrote the patents for cooling and vibration utilization to decrease pain, and prepared and filed the FDA 510K submission for medical devices, securing the FDA expansion of the utilization to include muscle pain and cosmetic injection pain control.
A founding Board Member of the Society for Pediatric Sedation, additional experience includes the Standish board for hospital pain relief, Trustee of the Robert A. Heinlein Butler Library, Editorial Boards of Medscape and Elsevier Pediatrics, and Board Member of the International Women’s Forum Georgia Chapter. She has been named a Fellow of the American Academy of Pediatrics and the American College of Emergency Physicians. Dr. Baxter reviews for multiple scholarly journals, conferences, and national and international grant boards.
Speaking venues include Exponential Medicine, Bloomberg, Converge, AARP Life at 50+, TEDx and TEDMED. Dr. Baxter is known for creating and validating the BARF nausea scale for children with cancer. She is also known for turning down Mark Cuban, Robert, and Mr. Wonderful on Shark Tank.
BOOK NOW FOR your podcast
Paula Thomas
Host of Let's Talk Loyalty
- 📍Dubai, UAE
- Loyalty Marketing
- Podcast Host
Paula Thomas is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world’s top brands.
As host and creator of “Let’s Talk Loyalty” & author of “Driving Loyalty in Convenience Retail”, Paula’s clients have included Three Ireland Limited (formerly Telefonica O2 Ireland), Electric Ireland, AIB, Avios and The Entertainer Group.
“Let’s Talk Loyalty” features interviews with some of the world’s top industry professionals from leading practitioners for programs like the AAAdvantage program to leading academics and consultants who love the power that this marketing approach brings to leading brands.
Paula’s reach is over 10,000 and she would be happy to let her network know to listen in!
read more
LET'S TALK ABOUT LOYALTY MARKETING
- Podcasting for business growth
- Retail
- FMCG
--
As seen on
“Let’s Talk Loyalty” is the world’s first podcast for loyalty marketing professionals worldwide, and today the show has won two prestigious industry awards from the “Customer Fest Show” — one of Asia’s top loyalty conferences.
Timeline
Sep 2019 – Present
Lets Talk Loyalty
Award Winning Podcast Host
Feb 2019 – Present
Customer Strategy Network
Partner
Feb 2018 - Present
Liquid Barcodes
Chief Content Officer (Consultant)
Ask me
Why should brands be focused on retaining loyal customers instead of just acquiring new ones? |
What are the big trends in loyalty marketing? |
How can brands build more customer loyalty? |
How can marketers learn more about loyalty marketing? |
What advice would you give to any CEO, or CMO looking to build their customer value? |