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Peter Sisson
CEO & Co-Founder at CertifyIt
- Technology
- Entrepreneur
- Executive
- 📍San Francisco, CA
As a serial entrepreneur with a Masters in AI from Stanford, Peter Sisson is working to fight fake news, fake reviews, and fake products.
Misinformation and polarization have exploded since Peter began his career in Silicon Valley more than 20 years ago, and his latest company, CertifyIt, offers an app that can help stop it.
In addition to building and selling four companies, Peter helps underrepresented founders build theirs. He offers them free mentoring and built an incubator whose graduates have raised more than $500M and created more than 3000 jobs. Outside of work, he is a passionate adventure traveler and aviation enthusiast.
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LET'S TALK ABOUT
Fighting online fraud and the spread of fake news:
- How to never be a victim of online fraud again.
- Why AI deepfake technology is a threat to democracy.
- The growing role of smartphone video in news reporting.
- The future role of citizen reporters in news coverage.
- How the smartphone will end television as we know it.
- The role of social media in killing local news stations.
Startups & Entrepreneurship
- The number 1 reason startups succeed.
- Four essential characteristics of a great founder.
- Why Silicon Valley will never create another Steve Jobs.
- The main reason big corporations cannot innovate.
- Embracing failure.
- The surprising origins of some of the most successful startups.
- The four things you need to prove to get your company funded.
- How choosing the wrong investor can wreck your startup.
- How new tech companies are started, funded, and sold.
Emerging Technologies
- What is the metaverse -Â separating hype from reality.
- Why Meta’s vision for the metaverse will fail.
- What Zuckerberg doesn’t get and never will.
- AR vs VR - which is the bigger opportunity?
- How AR and VR will change our lives, and how they won’t.
- AI, ML, AR, VR - all these acronyms - what do they mean and why you should care.
- How GPT-3 and other story-writing AIs could spell the end of human copywriters.
- How DALL*E 2 and similar synthetic image generators work.
- Can AI’s trained by machine learning innovate?
- Should we fear AI?
BOOK NOW FOR your podcast
Peter Sisson
CEO & Co-Founder at CertifyIt
- 📍San Francisco, CA
- Technology
- Entrepreneur
- Executive
As a serial entrepreneur with a Masters in AI from Stanford, Peter Sisson is working to fight fake news, fake reviews, and fake products.
Misinformation and polarization have exploded since Peter began his career in Silicon Valley more than 20 years ago, and his latest company, CertifyIt, offers an app that can help stop it.
In addition to building and selling four companies, Peter helps underrepresented founders build theirs. He offers them free mentoring and built an incubator whose graduates have raised more than $500M and created more than 3000 jobs. Outside of work, he is a passionate adventure traveler and aviation enthusiast.
read more
Â
LET'S TALK ABOUT
Fighting online fraud and the spread of fake news:
- How to never be a victim of online fraud again.
- Why AI deepfake technology is a threat to democracy.
- The growing role of smartphone video in news reporting.
- The future role of citizen reporters in news coverage.
- How the smartphone will end television as we know it.
- The role of social media in killing local news stations.
Startups & Entrepreneurship
- The number 1 reason startups succeed.
- Four essential characteristics of a great founder.
- Why Silicon Valley will never create another Steve Jobs.
- The main reason big corporations cannot innovate.
- Embracing failure.
- The surprising origins of some of the most successful startups.
- The four things you need to prove to get your company funded.
- How choosing the wrong investor can wreck your startup.
- How new tech companies are started, funded, and sold.
Emerging Technologies
- What is the metaverse -Â separating hype from reality.
- Why Meta’s vision for the metaverse will fail.
- What Zuckerberg doesn’t get and never will.
- AR vs VR - which is the bigger opportunity?
- How AR and VR will change our lives, and how they won’t.
- AI, ML, AR, VR - all these acronyms - what do they mean and why you should care.
- How GPT-3 and other story-writing AIs could spell the end of human copywriters.
- How DALL*E 2 and similar synthetic image generators work.
- Can AI’s trained by machine learning innovate?
- Should we fear AI?
As seen on
Peter Sisson T’94 always knew he’d become an entrepreneur. When he was a student at Tuck, he took a Myers Briggs test which told him entrepreneurship was an integral part of his personality. “I’m a very creative person. I like the idea of creating something from nothing,” Sisson says. “Tuck not only reinforced that I could do that, but it also prepared me to do that by teaching me how to write a coherent pitch deck.”
Timeline
Aug 2018 - Present
CertifyIt
CEO & Co-Founder

Jun 2017 - Jun 2019
StartOut
Entrepreneur In Residence, StartOut Growth Lab
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Sep 2006 - May 2012
Line2
CEO & Founder

(Acquired by Ziff-Davis)
Jul 2004 - Jul 2005
Teleo
CEO & Founder

(Acquired by Microsoft)
Jun 2001 - Jun 2004
Mixonic
CEO & Founder
(Acquired by AtoZ Media)
Jul 1998 - Apr 2001
Wineshopper.com
CEO & Founder
(Acquired by Wine.com)
Ask me
| What advice do you have for founders? |
| What are some of the traits you believe are important to be a successful founder? |
| Why do you say that failure is essential to successful innovation? |
| Tell me more about deepfakes. What are they? Why are you worried about them? |
| Why did you found CertifyIt? What problem are you trying to solve? |