In the late 90s, Pieter started off as an "internet hustler" with various eBay shops and building tailor-made PCs. In 2004 retail was starting to see online disruption and Pieter turned around an old-fashioned photo camera store from "analog to digital". Building one of the first online & offline hybrid formulas was a big hit and revenue grew quickly.

In 2012 he sold the company and made the switch to 3D Printing Service bureau and Marketplace, Shapeways. At first, taking care of the EMEA supply chain, putting in place management reporting, lower cost and lead-time and scaling from a handful of vendors to 50+ and later joined the MT in NYC to head up Growth, Sales & Business Development.

After almost 6 years at Shapeways, it was time for a change and through some consulting and failed startup projects Pieter stumbled upon RFID and the untapped potential. This led to the launch of Mobilo.