How a Podcast Booking Company Can Elevate Your Business Growth
"To me, a conversation is everything." -Ryan Estes
- Kitcaster
- February 18, 2022
- 7:01 pm
In this episode, guests Ryan Estes and DeLon Canterbury talk about a few things with host Jim Barood. Ryan discusses his career in music before finding a love for podcasting. Ryan also describes the inception of Kitcaster with his co-founder Brandy Whalen.
“If you can separate yourself from the product itself, it’ll be a lot less painless to kill the idea when it’s not working.”
A Few Things with Jim Barrood
In this episode, guests Ryan Estes and DeLon Canterbury talk about a few things with host Jim Barood. Ryan discusses his career in music before finding a love for podcasting. Ryan also describes the inception of Kitcaster with his co-founder Brandy Whalen.
DeLon Canterbury is a pharmacist and founder of geriatrics, a telehealth D prescribing company. DeLon is passionate about helping people, especially senior citizens. He tells the story of how his grandmother helped shape his work ethic.
Ryan and DeLon come from different backgrounds but find common ground through their conversation. Building relationships through conversation is one of the main tenets of Kitcaster.
In this episode, you will learn:
- Ryan Estes’ career pivot from music to podcasting
- DeLon Canterbury’s story of how his grandmother impacted him and his work ethic
- The importance of D prescribing
- The secret sauce in hiring and retaining employees nowadays
“With action and a common purpose, let us dismantle the barriers that divide us.”
Jim Barrood: Talk to us about how you got to where you are now, Ryan,
Ryan Estes: Twelve years ago, I started Denver’s first social media marketing company called Talklaunch. And at about the same time, I was pivoting careers. I had a career in music, and I also had two young babies. The local music industry is not necessarily the fulcrum of commerce. So, I had some tough decisions to make; I left my music career. And, as a part of what I was doing with my marketing agency, I fell in love with podcasting really early on.
So, I started producing my own podcasts. And as that matured, I introduced podcasting to my business. I’d launched The Denver Business Podcast to some decent success. And I’ve basically been involved in podcasting ever since. A couple of years ago, my co-founder and I were having coffee, and we met because of podcasting and decided that podcasting would be something fun to work on together. So, we sketched out on a napkin that Kitcaster would have some initial success on the pilot program. So, we wrapped a brand around it. Two years later, here we are.
Additional topics discussed:
- How podcasting can help entrepreneurs and executives alike
- How podcast bookers help vet and place people on podcasts
- Tips and advice on starting a business
Host/Podcast Bio:
James Barood is a global speaker, innovation ecosystem leader, advisor, and author. He has been on the ground with entrepreneurs early in their journeys as they build companies from scratch into sustainable businesses.
James’ expertise is in innovation ecosystems, understanding what causes businesses to thrive or wither. He gained professional experience from working with startups of all sizes, industries, and stages.
Guest Bio:
DeLon Canterbury is the founder and Chief Executive Officer of GeriatRx, Inc. He has worked in the retail setting at Walgreens for a couple of years as a manager. In addition, DeLon has been a patient care advocate for many years. He is a pioneer of genetic testing for personalized medication therapy.
Canterbury dedicated his career to assisting low-income and rural socioeconomic populations throughout the Triangle, especially the senior citizens, to help his patients live healthier lives by guiding them through their health journeys.
Guest Bio:
Ryan Estes is the co-founder of Kitcaster, a podcast booking agency for entrepreneurs. Ryan hosted the podcast Talklaunch, which consistently ranked in the iTunes “Top 100” podcasts with more than a quarter-million downloads.
He attributes $1M+ in revenue for many businesses as a direct result of his podcasting efforts.
Resources and links mentioned in the show:
- https://www.linkedin.com/in/estesryan/
- https://www.linkedin.com/in/geriatrx/
- https://www.linkedin.com/in/jamesbarrood/
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