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Ryan Matt Reynolds

Founder & CEO at Barbell Logic

Matt Reynolds is on a mission to help strength coaches and personal trainers turn in the keys to the gym and reclaim their life by embracing an online coaching business model. 

With 25 years of experience competing at a high level in strength sports and coaching barbell-based strength and conditioning, Matt transitioned from the classroom to the world of business ownership in 2008 when he founded STRONG Gym in Springfield, MO. Matt honed his business and customer service acumen, and STRONG quickly became one of the strongest and largest strength gyms in the country.

Matt sold STRONG Gym in 2015 to turn his attention to the broader audience of online coaching and has since helped grow Barbell Logic into one of the largest online strength & nutrition coaching companies in the world.

Needing to better serve their clients and coaches with superior service than what third-party applications could offer, Barbell Logic developed its own proprietary platform to manage an online coaching business, TurnKey Coach. Today Matt’s focus is on redefining traditional personal training by creating connections in the online space to give anyone with a smartphone access to a personal, professional strength & nutrition coach forging opportunities for the world to experience a life improved by strength.

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BOOK NOW FOR your podcast

Ryan Matt Reynolds

Founder & CEO at Barbell Logic

Matt Reynolds is on a mission to help strength coaches and personal trainers turn in the keys to the gym and reclaim their life by embracing an online coaching business model. 

With 25 years of experience competing at a high level in strength sports and coaching barbell-based strength and conditioning, Matt transitioned from the classroom to the world of business ownership in 2008 when he founded STRONG Gym in Springfield, MO. Matt honed his business and customer service acumen, and STRONG quickly became one of the strongest and largest strength gyms in the country.

Matt sold STRONG Gym in 2015 to turn his attention to the broader audience of online coaching and has since helped grow Barbell Logic into one of the largest online strength & nutrition coaching companies in the world.

Needing to better serve their clients and coaches with superior service than what third-party applications could offer, Barbell Logic developed its own proprietary platform to manage an online coaching business, TurnKey Coach. Today Matt’s focus is on redefining traditional personal training by creating connections in the online space to give anyone with a smartphone access to a personal, professional strength & nutrition coach forging opportunities for the world to experience a life improved by strength.

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As seen on

“Barbell Logic, an online personalized strength and nutrition coaching platform, has secured $2.3 million in a Series A funding round and is on track to hit $4 million in revenue this year, according to a recent LinkedIn post by the fitness company.

Now in its eighth year, the Springfield, Missouri-based Barbell Logic employs 23 full-time staff members and works with approximately 50 contracted coaches. The strength-based brand also touts a YouTube channel, podcast and Barbell Academy training program that offers a pathway to becoming a strength coach.” 

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“Although I’m partial to a nice dumbbell (brb, dreaming of those beautiful UConn dumbbells Coop has), I do love using a barbell. Nothing makes me feel more large and in charge than loudly loading my bar and taking up a rack at the gym as I should. 

In this Barbell Logic Online Coaching review, I’ll detail what I did in my first month of training with my very own barbell coach. I definitely got stronger, but is it worth the steep price tag? Keep reading to find out.” 

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“Barbell Logic, Inc today announced the award of a $1.25 million contract as part of the federal Small Business Innovation Research (SBIR) program. The award partners the company with Air Force Explosive Ordnance (EOD) Units, whose main role is to detect, disarm, and dispose of bombs and other explosive threats. The SBIR program will leverage Barbell Logic’s innovative technological solutions to private fitness coaching to address the EOD units’ rigorous physical requirements, improving hundreds of Airmen’s physical fitness scores while also addressing the units’ overall readiness to deploy and reducing non-combat-related injuries.” 

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Timeline

Jan 2016 - Present

Barbell Logic

Founder & CEO

BL

Jan 2016 - Present

Feb 2010 - Dec 2018

Starting Strength

Staff Coach

Feb 2010 - Dec 2018

Nov 2013 - Dec 2015

Bryan University

Adjunct Professor

Bryan Logo for schema

Nov 2013 - Dec 2015

Jul 2008 - Dec 2015

Strong Gym

Owner / Founder / CEO

Jul 2008 - Dec 2015

Sep 2005 - Dec 2012

Willard Public School District

Teacher / Coach / Head Strength Coach

Sep 2005 - Dec 2012

Ask me

How do you define success as a coach or fitness professional?
Why do you believe online coaching is better than in-person coaching for both the client and the coach?
What advice would you give a coach or trainer who feels like they’ve stalled or cannot grow their practice?
What are the best first steps for someone to take if they’re interested in getting into coaching?

Podcast agent: Kate N

kate@kitcaster.com

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