
Sam Shepler
CEO at Testimonial Hero
Sam leads a team of 5 to command an 1$ million ARR. They grew 400% over the last year.
Testimonial Hero has produced 100s of videos for the top names in tech like Google.
Sam successfully overcame challenges presented by COVID-19 by transitioning his offer to high-quality, remote testimonial production.
His audience numbers greater than 10,000. Sam is happy to share your episode with his fans!.
- Millionaire Maker
- Influencer
- Marketing
- Entrepreneur
- 📍 Boston, MA
read more
Let's talk about
- Why video testimonials matter how they can help you establish trust and credibility faster
- How that will help you as a marketer drive more revenue.
- How to create a high quality video testimonial on your own, at any budget. Even "DIY."
- Where and how to use video testimonials to accelerate the buyer journey.
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Sam Shepler is a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing. Sam founded his first company, Skyscope (a B2B video marketing agency) in 2012 and sold it to Matter Communications, a national PR Agency, in 2016. In 2018, Sam founded his current venture, Testimonial Hero. Currently used by nearly 100 clients worldwide, Testimonial Hero is a global B2B video testimonial creation service. The company mission is to make world-class customer storytelling effortless—so B2B revenue teams can establish trust faster with new prospects, accelerate the buyer journey, and drive more revenue.

BOOK NOW FOR your podcast
Sam Shepler
- Millionaire Maker
- B2B Marketing
- Podcast Pro
- Entrepreneur
- 📍 Boston, MA
Sam leads a team of 5 to command a 1$ million dollar ARR. They grew 400% over the last year.
Testimonial Hero has produced 100s of videos for the top names in tech like Google, UiPath, and Medallia.
Sam successfully overcame challenges presented by COVID-19 by transitioning his offer to high-quality, remote testimonial production.
read more
Let's talk about
- Why video testimonials matter how they can help you establish trust and credibility faster.
- How that will help you as a marketer drive more revenue.
- How to create a high quality video testimonial on your own, at any budget. Even "DIY."
- Where and how to use video testimonials to accelerate the buyer journey.
- B2B Marketing.
__
Sam Shepler is a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing. Sam founded his first company, Skyscope (a B2B video marketing agency) in 2012 and sold it to Matter Communications, a national PR Agency, in 2016. In 2018, Sam founded his current venture, Testimonial Hero. Currently used by nearly 100 clients worldwide, Testimonial Hero is a global B2B video testimonial creation service. The company mission is to make world-class customer storytelling effortless—so B2B revenue teams can establish trust faster with new prospects, accelerate the buyer journey, and drive more revenue.
BOOK NOW FOR your podcast
Sam Shepler
- 📍 Boston, MA
- Millionaire Maker
- Entrepreneur
- B2B Marketing
Sam leads a team of 5 to command a 1$ million dollar ARR. They grew 400% over the last year.
Testimonial Hero has produced 100s of videos for the top names in tech like Google, UiPath, and Medallia.
Sam successfully overcame challenges presented by COVID-19 by transitioning his offer to high-quality, remote testimonial production.
read more
Let's talk about
- Why video testimonials matter how they can help you establish trust and credibility faster.
- How that will help you as a marketer drive more revenue.
- How to create a high quality video testimonial on your own, at any budget. Even "DIY."
- Where and how to use video testimonials to accelerate the buyer journey.
- B2B Marketing.
__
Sam Shepler is a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing. Sam founded his first company, Skyscope (a B2B video marketing agency) in 2012 and sold it to Matter Communications, a national PR Agency, in 2016. In 2018, Sam founded his current venture, Testimonial Hero. Currently used by nearly 100 clients worldwide, Testimonial Hero is a global B2B video testimonial creation service. The company mission is to make world-class customer storytelling effortless—so B2B revenue teams can establish trust faster with new prospects, accelerate the buyer journey, and drive more revenue.
With the Covid-19 crisis, prospective buyers were asked how their decision-making would change:
- 33% of prospects need more quality and accurate information about their purchases
- 23% of prospects need to have more confidence in their purchases overall
But what can you do? read more >>>

To improve your businesses’ customer experience in 2020, you should be providing customers with video content. Very simply, video is one of the best ways to strengthen your business relationship.
In this article, we’ll examine how videos can improve the customer experience and delight customers in a variety of ways. read more >>>
Timeline
Jan 2017 – Present
Founder & CEO – Testimonial Hero
testimonialhero.com – We make world-class video testimonials effortless for B2B software marketers.
Mar 2017 – Present
Venture Partner – NextGen Venture Partners
Jan 2012 – Dec 2016
Co Founder & CEO – Skyscope
Video production agency focused on helping B2B technology clients. Acquired in 2016 by Matter Communications, Inc.
2010 – 2012
📚 Masters of Science, Communications
Clark University
Ask me
Why do video testimonials matter? Why are they actually important? |
How long should a video testimonial be? What is the best length? |
Is there a story structure for testimonials that helps establish credibility the fastest? |
What are the best questions to ask your customer in a testimonial interview? |
What’s the best way to ask customers or get them to agree to a testimonial? |
If I don’t have a budget, what’s the best way to do a DIY testimonial? |
How and where should I be leveraging video testimonials in the buyer journey? |
What are the most common mistakes marketers typically make creating testimonials? |
Once my testimonial is completed, how do I make sure I get the most out of it? |
Podcast agent: Sam Lindy
sam@kitcaster.com • (303) 514-8401