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Samantha Citro Alexander

Co-Founder & COO at Bitewell

Samantha Citro Alexander is the Co-Founder of bitewell, a food health company on a mission to improve your health through food. Prior to co-founding bitewell, Samantha worked at The Estée Lauder Companies as the Chief of Staff to Jane Lauder (Clinique, NYC) and as the Director of Integrated Marketing (Smashbox, LA), where she co-created Jefacon, a women’s empowerment and leadership summit celebrating the Beauty of Being a Boss.

Previously, Samantha was a VP where she led a brand for a consumer-focused private equity firm and the Research Department Chief of Staff at Bridgewater Associates, one of the largest hedge funds in the world. She began her career at an indie beauty company selling products at the counter. Samantha earned a BFA from the Tisch School of the Arts at New York University and graduated with honors. Samantha is passionate about supporting women in business, education around health & nutrition, and cooking/eating delicious food.

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BOOK NOW FOR your podcast

Samantha Citro Alexander

Co-Founder & COO at Bitewell

Samantha Citro Alexander is the Co-Founder of bitewell, a food health company on a mission to improve your health through food. Prior to co-founding bitewell, Samantha worked at The Estée Lauder Companies as the Chief of Staff to Jane Lauder (Clinique, NYC) and as the Director of Integrated Marketing (Smashbox, LA), where she co-created Jefacon, a women’s empowerment and leadership summit celebrating the Beauty of Being a Boss.

Previously, Samantha was a VP where she led a brand for a consumer-focused private equity firm and the Research Department Chief of Staff at Bridgewater Associates, one of the largest hedge funds in the world. She began her career at an indie beauty company selling products at the counter. Samantha earned a BFA from the Tisch School of the Arts at New York University and graduated with honors. Samantha is passionate about supporting women in business, education around health & nutrition, and cooking/eating delicious food.

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As seen on

Timeline

Dec 2020 - Present

bitewell

COO & Co-Founder

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Dec 2020 - Present

Feb 2018 - Dec 2020

The Estée Lauder Companies

Director, North America Consumer Engagement & Integrated Marketing @ Smashbox

Estée Lauder Companies Logo.svg

Feb 2018 - Dec 2020

Jan 2017 - Feb 2018

IMMUNOCOLOGIE

Vice President

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Jan 2017 - Feb 2018

Feb 2016 - Jan 2017

Bridgewater Associates

CAO & Chief of Staff Research Analytics

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Feb 2016 - Jan 2017

Jun 2013 - Feb 2016

JUARA Skincare

Sales Marketing Manager

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Jun 2013 - Feb 2016

Ask me

What is foodhealth?
What's your weirdest food allergy?
Why did you start bitewell?
What's your most important life principle?
How did you go from Chief of Staff to CEO?
Give us a hot take on the food industry.
What's something you've never told anyone before?
How are the beauty & food industries similar?

Podcast agent: Ellie B

ellie@kitcaster.com