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Sebastian Schäffer

Founder at dofollow.io

Sebastian started in the marketing department in the gaming industry with a focus on the intersection of marketing and technology (pre-growth-hacking days).

He co-founded 2 startups, both of which failed but were remarkable learning experiences.

Sebastian started a SEO side project while working on the last startup to test ideas and fell in love with the clarity it provided in terms of what users wanted. He turned to the digital nomad lifestyle and traveled the world for a year while running affiliate sites.

Sebastian co-founded dofollow.io, a premium link building agency, in late 2017 as a side project. He grew that “side project” from 0 to 7 figures in 4 years, growing the team from just the 2 founders to 12 core members plus various VAs and other service providers.

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BOOK NOW FOR your podcast

Sebastian Schäffer

Founder at dofollow.io

Sebastian started in the marketing department in the gaming industry with a focus on the intersection of marketing and technology (pre-growth-hacking days).

He co-founded 2 startups, both of which failed but were remarkable learning experiences.

Sebastian started a SEO side project while working on the last startup to test ideas and fell in love with the clarity it provided in terms of what users wanted. He turned to the digital nomad lifestyle and traveled the world for a year while running affiliate sites.

Sebastian co-founded dofollow.io, a premium link building agency, in late 2017 as a side project. He grew that “side project” from 0 to 7 figures in 4 years, growing the team from just the 2 founders to 12 core members plus various VAs and other service providers.

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As seen on

“Businesses have to be prepared to be understaffed while contending with a labor shortage. With the potential for breakthrough infections and the double-whammy of flu season, the so-called twindemic is making even remote workers susceptible. Fully remote SEO agency DoFollow.io–which has staff located across nine countries, including the U.S.–has begun cross-training workers to account for the eventuality.”

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“Hiring the right person is one of the most important decisions you’ll make for your business.

The right person will increase your productivity, allowing you to take your business to greater heights, but recruiting the wrong one can cost money and add more work to your already full plate. The U.S. Department of Labor estimates that bad hires cost companies 30% of the individual’s expected first-year earnings.”

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“Also, be sure to foster a positive team environment by supporting your staff. When you demonstrate you value your employees, their loyalty is inevitable. What’s more, committed employees often have a stronger work ethic and are more dedicated to keeping the company’s best interest at heart. 

Sebastian Schaeffer, chief technology officer and co-founder of digital marketing agency Dofollow.io, adds this tip: ‘Having a constructive, critical voice on your team is another prerequisite for long-term success.'”

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“Something I have been gradually getting into over the last year and which I use to end almost all of the short 20-30 minute breaks I take is the Wim Hof breathing method which involves lying on your back and performing a series of deep (~30) inhalations and exhalations followed by a breath-hold of up to two minutes. The point is to eliminate as much CO2 from your body as possible to enable long breath-holds that produce a feeling of tranquility and mild euphoria. It is a quasi meditative state that really helps me clear my mind and refocus. It’s something you should do your research on before trying yourself, but I find it very helpful.”

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Timeline

Jan 2018 - Present

dofollow.io

Founder

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Jan 2018 - Present

Mar 2020 - Present

Remotely.de

Founder

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Mar 2020 - Present

Jan 2017 - Present

Phoenix Publishing

Owner

Jan 2017 - Present

May 2020 - Aug 2021

Linkology.io

Founder

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May 2020 - Aug 2021

Mar 2013 - Jun 2014

Choisr Internet

Co-Founder

Mar 2013 - Jun 2014

Feb 2010 - Apr 2012

Bigpoint

Lead Social Media

Bigpoint logo

Feb 2010 - Apr 2012

Aug 2007 - Feb 2010

flashpoint AG

New Business Development

Aug 2007 - Feb 2010

Ask me

How does your past influence your business decisions and company?
How do you manage the relationship with your co-founder?
How do you understand your own true motivation to run a business? Are you moving away form pain or running towards pleasure?
How do you define success in business?
What were the biggest mistakes you made while building dofollow.io?
How do you build a good remote company culture?
How do you build hiring funnels for remote jobs as a small agency?
How do you keep a finger on the pulse of your team (stress, engagement etc.)?
What can agencies learn from SaaS (productization, processes, scale)?
How does positioning impact your business?
How can you run an agency without spending more than 1-2 days a week on it?
How can technology (nocode) offer leverage for your agency?
What's your agency tech stack?

Podcast agent: Erik S

erik@kitcaster.com