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Sowmya Murthy


The Top with Nathan Latka


Nathan Latka


April 23, 2021


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Oil SaaS! Seven Lakes Technology Broke $7M, Can They Hit $10M In 2021?

Seven Lakes Technology CMO & Chief Customer Officer Sowmya Murthy sat down with Nathan Latka, host of the podcast SaaS Interviews with CEOs, Startups, and Founders, to discuss our SaaS technologies that have surpassed $7M in sales to date. In this episode, Sowmya and Nathan dive into the crisis behind outdated technology in the oil and gas industry and how we can motivate a field that often spends millions on contracts to upgrade their tech. Beginning this year, we are helping companies make the tech switch by offering a free trial to new users. The days of logging information from pump sites with pen and paper are over. Our technology makes it effortless to log information on pump sites to a master database that can be accessed anywhere. Listen in to hear Nathan and Sowmya discuss the new word of data technology in oil and gas and how Seven Lakes is breaking the $10M ceiling.

“Once we install our software, our customers claim themselves, each pumper reduces two hours of their day in their workload, two of the eight hours.” 

Nathan Latka is the principal of private equity firm Latka Capital; executive producer and host of “The Top Entrepreneurs” podcast, and CEO at two companies he’s recently purchased. He is also the star of the hit FB Watch show “Latka’s Money” (more than one million viewers tune in every episode). In addition, he is the founder of the software company Heyo. How to Be a Capitalist Without Any Capital is his first book. 

As a strategic and innovative go-to-market leader, Sowmya Murthy has a proven record of driving growth by transforming services organizations from ideation to market results. From $4B global enterprises to $7M ARR SaaS startups, she has a history of leading high-performance global product, sales, customer success, and marketing teams to implement go-to-market strategies that help “the entry product” win against incumbents. She shapes outcomes through ‘boots on the ground’ attitude for market fit, executes successful enterprise sales motion, designs integrated brand and marketing engines, and builds scalable customer-led culture. 

What you will learn / topics discussed: 

  • How Seven Lakes plans to close the year at $10M 
  • How much time our software is saving pumpers each day 
  • Meaningful ways to transition from paper trails to technology 
  • How Sowmya Murthy shifting the oil and gas industry to SaaS platforms 

Resources and links mentioned in the show: 

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