
Verl Allen
CEO at Claravine
Verl Allen is the CEO of Claravine, a company that helps leading brands take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI. Their platform, The Data Standards Cloud, makes it easy for teams to standardize, connect, and control data collaboratively, across the organization.
Claravine is redefining the data integrity category, having just raised their Series A round in the middle of the Covid-19 pandemic.
Verl’s reach is over 3k, and he would be happy to let his network know to listen in.
- Data
- Executive
- 📍Provo, UT
read more
LET'S TALK ABOUT:
- Consumer Goods
- Pharma/Healthcare
- Financial Services
- The evolution of the enterprise software and digital marketing ecosystems over the past 20 years.
--
Verl brings 20+ years of experience helping brands transform digitally while at Ancestry, Omniture and Adobe.
During this time he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud.
In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to derive the promised returns from their software and other digital investments.
Today, Verl serves as CEO at Claravine which is working with hundreds of the leading global brands to address data integrity issues through the use of The Data Standards Cloud.

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Verl Allen
CEO at Claravine
- Data
- Executive
- 📍Provo, UT
Verl Allen is the CEO of Claravine, a company that helps leading brands take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI. Their platform, The Data Standards Cloud, makes it easy for teams to standardize, connect, and control data collaboratively, across the organization.
Claravine is redefining the data integrity category, having just raised their Series A round in the middle of the Covid-19 pandemic.
Verl’s reach is over 3k, and he would be happy to let his network know to listen in.
read more
LET'S TALK ABOUT:
- Consumer Goods
- Pharma/Healthcare
- Financial Services
- The evolution of the enterprise software and digital marketing ecosystems over the past 20 years.
--
Verl brings 20+ years of experience helping brands transform digitally while at Ancestry, Omniture and Adobe.
During this time he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud.
In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to derive the promised returns from their software and other digital investments.
Today, Verl serves as CEO at Claravine which is working with hundreds of the leading global brands to address data integrity issues through the use of The Data Standards Cloud.
BOOK NOW FOR your podcast
Verl Allen
CEO at Claravine
- 📍Provo, UT
- Data
- Executive
Verl Allen is the CEO of Claravine, a company that helps leading brands take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI. Their platform, The Data Standards Cloud, makes it easy for teams to standardize, connect, and control data collaboratively, across the organization.
Claravine is redefining the data integrity category, having just raised their Series A round in the middle of the Covid-19 pandemic.
Verl’s reach is over 3k, and he would be happy to let his network know to listen in.
read more
LET'S TALK ABOUT:
- Consumer Goods
- Pharma/Healthcare
- Financial Services
- The evolution of the enterprise software and digital marketing ecosystems over the past 20 years.
--
Verl brings 20+ years of experience helping brands transform digitally while at Ancestry, Omniture and Adobe.
During this time he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud.
In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to derive the promised returns from their software and other digital investments.
Today, Verl serves as CEO at Claravine which is working with hundreds of the leading global brands to address data integrity issues through the use of The Data Standards Cloud.
As seen on
Claravine, a leading technology platform that helps standardize, govern, and connect marketing data across every team, system, and channel, today announced $5 million in Series A funding. The round, led by Grayhawk Capital with participation from Next Frontier Capital, Peninsula Ventures, and existing investors, Kickstart Fund and Silverton Partners, brings the company’s total funding to $12.4 million. The new funding will help Claravine further build out product development and go-to-market strategies.
Timeline
Apr 2018 – Present
Claravine
CEO
Dec 2009 - Apr 2018
Adobe
Director of Corporate Development
Nov 2006 - Nov 2009
Omniture Inc.
Director of Corporate Development
Ask me
What did I learn from my 12 years at Adobe that have helped me build this company? |
What is the most difficult thing about building a startup? |
What did I see in the market that convinced me to move to Claravine? |
What unique challenges did you experience coming into an existing company and how have you handled these? |
Why are the largest global brands using your solution? What problems are they solving? |
How do you address concerns from Fortune 100 companies that are skeptical about using technology from a startup? |