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Will Rush

CEO & Founder at Stack

Over the past twelve years, Will has worked with seven different billion-dollar banking and securities companies. During that time, he witnessed long-time industry incumbents lose market share to FinTech unicorns, as products democratized access to financial markets and minted millions of new investors overnight.

Will felt that the industry had prioritized access over education, and in the process failed to appropriately equip new investors with the knowledge to succeed. Will built Stack to teach the youngest generation foundational finance principles so that they could build habits that last a lifetime.

By leveraging the zeitgeist of digital assets and web3, Will (via Stack) wants to make learning about finance fun, social, and rewarding.

read more

BOOK NOW FOR your podcast

Will Rush

CEO & Founder at Stack

Over the past twelve years, Will has worked with seven different billion-dollar banking and securities companies. During that time, he witnessed long-time industry incumbents lose market share to FinTech unicorns, as products democratized access to financial markets and minted millions of new investors overnight.

Will felt that the industry had prioritized access over education, and in the process failed to appropriately equip new investors with the knowledge to succeed. Will built Stack to teach the youngest generation foundational finance principles so that they could build habits that last a lifetime.

By leveraging the zeitgeist of digital assets and web3, Will (via Stack) wants to make learning about finance fun, social, and rewarding.

read more

As seen on

“Stack, a Seattle startup intent on making cryptocurrency and modern finance accessible for Gen Z, took the top prize at Madrona Venture Labs’ recent Launchable event aimed at Web3 startups.

For its winning pitch, Stack will receive $100,000 in pre-seed funding from Madrona Venture Labs. The startup studio, associated with Seattle’s Madrona Venture Group, was founded in 2014 and uses its funds to fast-track the early stage startup process for entrepreneurs.”

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“Greg Daniels (writer of The Office) once said in an interview, “Changing American comedy is like steering a cruise ship… you have to do so one degree at a time.” I think finance is very similar. If Stack can make investing just 1% more approachable or easy to do, that’s the mission.”

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“Four Seattle startups have won a slot in a financial technology incubator run by banking company BECU and CoMotion, the innovation arm of the University of Washington.”

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“Every year I talk with thousands of people with incredible talent, immense potential, and dynamite personalities. Believe me, then, when I tell you that it’s rare to find someone who leaves me truly amazed. Will Rush is one of those finds. In fact, he’s so special that I had to break from my 15-year tradition of sharing with you people 40 Over 40 and make this one a 40 Under 40.”

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“As the race to grab users’ attention and market share accelerates, more and more tech companies are embracing gamification.”

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“Stack originally built a product designed to streamline investment giving, according to CEO Will Rush. But it pivoted after finding that investment gifts were overwhelmingly directed toward teens, and that there was no way to give cryptocurrency to those under 18 years of age.”

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Timeline

Mae 2021 - Present

Stack

CEO & Founder

Stack Logo RGB

Mae 2021 - Present

2021

On Deck

Fellow & ODX Cohort 1

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2021

2020

Copper Banking

Strategy – Teen Investing

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2020

2019 - 2020

FUSE

Venture Fellow

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2019 - 2020

2011 - 2019

Deloitte

Manager – Banking & Securities Practice (FinTech Group)

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2011 - 2019

Ask me

Why did you start Stack?
If you could say one thing to parents of teens who want to invest in crypto, what would you tell them?
Why is Stack different from another crypto platform? (beyond age eligibility)
What has been the best and worst moment of founding Stack?
What do most people misunderstand about [finance/crypto/investing]?

Podcast agent: Nathan L

nathan@kitcaster.com